49% of retailers name in-store mobile experience a top priority

Retail Dive – Thirty-three percent of consumers said they frequently make purchases through their mobile devices, and 41% of those surveyed said they plan to increase their frequency of mobile shopping via smartphones or tablets in the next 24 months, according to BRP’s “2019 Special Report: In-Store Mobility.”

The study also found that 63% of consumers rely on mobile phones while shopping in-store to compare prices, search for offers and coupons, and check inventory, among other things. Additionally, 85% of consumers have purchased a product via mobile app. Meanwhile, 49% of retailers said customers’ in-store mobile experience is one of their top customer engagement priorities.

The survey results also showed that 66% of retailers already offer mobile point-of-sale capability in their stores, and 40% of consumers admitted they are likely to shop at stores offering mobile POS.

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