5 Important Consumer Demands Retailers Need to Know

Material Handling & Logistics – Last mile logistics are a complex undertaking that has recently been at the forefront of the dialogue around the “Amazon Effect” and how it impacts consumers, retailers and logistics companies alike. Consumer expectations for faster delivery times are growing rapidly, and retailers are tirelessly strategizing ways to provide these services. And logistics companies are looking toward new technology to make the last mile of delivery more efficient and less costly.

Nearly two times as many consumers say they took advantage of same-day delivery in the last 12 months versus the year prior. And consumers aren’t happy when same-day isn’t an option: nearly 1/3 of consumers now say they feel ‘frustrated’ when a company doesn’t offer same-day delivery.

Delivery speed has become a crucial aspect of the online shopping experience and a major decision factor for online shoppers. 53% of consumers have abandoned a purchase because of slow delivery times. That’s a lot of missed opportunity!

Over the last year, we’ve seen a number of retailers add same-day delivery to their options at checkout. In fact, Boston Retail Partners’ 2017 Digital Commerce Survey showed that same-day delivery was offered by 51% of retailers in 2017. While that may sound like retailers are making real inroads, more than half described their service as “implemented and needs improvement.”

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