65% retailers to offer same day delivery in 2 years: BRP

Fibre2Fashion – About 65 percent of retailers plan to offer same day delivery within the next two years, according to a recent report. Consumers expect quick access to products and most retailers are now responding by offering same day delivery. Currently, 51 per cent of retailers indicate they offer same day delivery, up from 16 per cent last year, says the report.

The report based on the 2017 Digital Commerce Benchmark Survey conducted by Boston, Massachusetts based BRP Consulting says that delivery via a third-party service, such as Uber or Lyft has also increased (from 20 per cent last year to 32 per cent this year) as retailers look at different ways to offer customers the flexibility to shop, purchase and receive their goods on their own terms.

“With Amazon offering same day delivery in some markets, the push is on for retailers to get items delivered to customers as soon as possible,” said Jeffrey Neville, vice president at BRP. “Autonomous delivery and distribution are the next step with self-driving vehicles soon a reality and a few food delivery start-ups already testing the concept.”

Consumer behaviour and mobile technology are dramatically changing the traditional retail model, adds the report. Meanwhile, bankruptcies and store closures make daily headlines, as the phrase ‘retail apocalypse’ becomes the topic of many conversations. These developments dictate retailers’ necessity to adapt to the new customer journey to accommodate the blurred lines of retail and innovative methods of shopping driven by mobile technology, artificial intelligence and rapidly changing fulfilment methods. To succeed, retailers may need to reinvent themselves to create an effective blend of the physical and digital worlds to maintain customer loyalty.

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