Retail TouchPoints – Retailers have ambitious plans to move toward the goal of “unified commerce.” While only 22% of retailers currently have a unified commerce platform in place, 73% plan to have a unified commerce platform implemented by the end of 2019, with order management capabilities at the center, according to a survey report from Boston Retail Partners (BRP).
Additionally, 56% indicate that creating a consistent brand experience across channels is a top digital priority. Given the tremendous growth of e-Commerce and mobile retailing, it may not be enough to simply optimize these channels; retailers must ensure that the offerings on every channel reflect the brand value.
The BRP report, titled: 2016 Digital Commerce Survey, emphasizes three digital commerce phrases that drive retailer’s priorities: personal, ubiquitous and unified. In implementing a platform that takes on all three priorities, the retailer gains a single consolidation point for all transactions, inventory management, pricing, order management, CRM and call center interactions.
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