Amazon and Spotify battle for Beatles fans with playlist promotion

Mobile Commerce Daily – Amazon is competing with Spotify in an attempt to gain fans of The Beatles as Prime members through a playlist on its mobile application, alongside a series of social media posts.

Streaming music giant Spotify is ramping up awareness for the addition of The Beatles’ music to its database through Snapchat filters, push notifications and other forms of advertising. Amazon is hoping to challenge Spotify with a 50-song playlist of Beatles tunes available on its streaming service Prime, allowing users to listen through a membership or individual song purchase.

“Adding mobile music playlists to Amazon Prime may appeal to a new demographic segment and help drive more memberships,” said David Naumann, director of marketing, Boston Retail Partners. “Promoting the new Beatles playlist on social media will generate more awareness for Prime Music and inspire Amazon Prime members and potential members to explore the Amazon music library.”

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