Mobile Commerce Daily – American Eagle Outfitters is continuing its mobile-minded year by attempting to ramp up mcommerce sales with a new “offers” section within its mobile application, proving that consumers are gravitating to mobile for exclusive offers.
Users of the AEO | Aerie app are now able to click the “Current offers” button on the side bar to view up-to-date promotions and details on how to redeem them. Consumers will still be able to scan products, shop the retailer’s inventory and purchase gift cards within the app as well.
“Today, more than 75 percent of U.S. consumers own a smart phone and mobile Internet usage has now surpassed desktops,” said Ken Morris, principal at Boston Retail Partners, Boston, MA. “With more consumers shopping on their phones, it imperative for retailers like American Eagle to become more intimate with their customers and keep them engaged.
“American Eagle’s offer section on its mobile app is a great way to persuade its customers to frequently open its app and inspire incremental purchases.”
Read full article: American Eagle Outfitters steps up mobile sales with in-app offers