American Eagle Outfitters unzips sales with mobile-optimized denim style guide

Mobile Commerce Daily – American Eagle Outfitters is driving sales conversions among Facebook users by sponsoring ads that expand into a full-screen denim guide, enabling consumers to toggle through several jean styles before visiting the retailer’s mobile site to make a purchase.

The retailer is attempting to stand out in millennials’ Facebook feeds by inviting them to swipe upward to interact with the denim guide advertisement, which features models donning jean styles such skinny, legging and straight leg. Consumers can examine each style before tapping the “shop now” button to visit American Eagle Outfitters’ mobile site, where they can purchase their desired pair of jeans.

“Millennials spend most of their Internet browsing time on their mobile devices,” said Laura Sossong, senior consultant at Boston Retail Partners. “Given the magnitude of consumable information available to potential shoppers, introducing compelling and interactive Web features that are mobile friendly is an effective way for American Eagle to garner customer attention.”

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