Mobile Commerce Daily – Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, spurring sales, which is why they top the list of Mobile Commerce Awards winners this year.
With mobile traffic and sales growing significantly during the recent holiday season at the same time that mobile’s influence on in-store sales has never been greater, this year’s Mobile Commerce Awards winners clearly have a firm grasp on how shopping is evolving and have forward-looking strategies in place to address mobile’s growing role.
The Mobile Retailer of the Year is the most prestigious honor for smart, strategic and creative use of the mobile medium by a retailer. EBay won in 2009, Sears took top prize in 2011, Walmart received the honor in 2012, Target came out on top in 2010 and 2013 while Macy’s walked home with the award in 2014.
- Mobile Retailer of the Year: Starbucks
- Mobile Commerce Researcher of the Year: Boston Retail Partners
Read full article: Announcing the 2015 Mobile Commerce Awards winners