Entries by brp

Loyalty programs a top priority for 46% of retailers

BizReport – Retailers are prioritizing loyalty programs and are increasing 2015 budgets accordingly, reports Boston Retail Partners in a new special report. Boston Retail Partners’ report, ‘Loyalty Programs – Rewarding the Customer Experience’, reveals that 62% of retailers increased their 2015 budgets to improve loyalty programs. Among 46% of the retailers studied, loyalty programs were a top priority.

A Growing Focus on Customer Loyalty

Website Magazine – A new report from Boston Retail Partners (BRP) reveals that loyalty programs are a top priority for 46 percent of retailers. The “Loyalty Programs – Rewarding the Customer Experience” report found that more retailers are recognizing the need to evolve their loyalty programs for today’s tech-savvy customer.