The Wise Marketer – Retailers do generally recognise an increasing need to evolve their loyalty programmes to satisfy today’s tech-savvy, tech-enabled customer, according to a report from Boston Retail Partners (BRP).
Author Archive for: brp
This author has yet to write their bio.Meanwhile lets just say that we are proud brp contributed a whooping 1213 entries.
Entries by brp
Business Reporter – 46 per cent of retailers are reportedly investing in loyalty programmes in a bid to keep consumers engaged, a new report finds. A further 62 per cent of retailers are adjusting their budgets to accommodate loyalty schemes.
Mobile Commerce Daily – QVC’s acquisition of ecommerce retailer Zulily points to the shopping network’s desire to ramp up its mobile offerings to millennial moms and proves that mobile-optimized flash sale sites are increasingly retreating under the umbrella of larger brands.
Retail Customer Experience – Customer loyalty is becoming a bigger focal point for retailers and is now a top priority for nearly half, according to a new Boston Retail Partners report.
Mobile Commerce Daily – Sephora is betting mobile can help it compete in the subscription services space, with plans to include mobile offers, Spotify playlists and codes for accessing content via smartphones when it starts testing beauty boxes this fall.
BizReport – Retailers are prioritizing loyalty programs and are increasing 2015 budgets accordingly, reports Boston Retail Partners in a new special report. Boston Retail Partners’ report, ‘Loyalty Programs – Rewarding the Customer Experience’, reveals that 62% of retailers increased their 2015 budgets to improve loyalty programs. Among 46% of the retailers studied, loyalty programs were a top priority.
Sourcing Journal – Thinking about launching a loyalty program? It had better be customer-focused and not just there for the sake of it, warned a recent report from Boston Retail Partners (BRP).
Website Magazine – A new report from Boston Retail Partners (BRP) reveals that loyalty programs are a top priority for 46 percent of retailers. The “Loyalty Programs – Rewarding the Customer Experience” report found that more retailers are recognizing the need to evolve their loyalty programs for today’s tech-savvy customer.
NFC World – Some 11% of US retailers have already integrated a loyalty program into a mobile payment app, while 40% plan to do so within the next two years and 20% in three to five years, research from Boston Retail Partners reveals.
Money’s Edge – Analysts at consulting firm Boston Retail Partners have concluded that companies’ loyalty and rewards programs are failing to be integrated with their mobile apps (to they extent they have them). And it’s a shame, because as the firm’s research – as well as common sense – tells us, people love to be rewarded.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.