Entries by brp

Retailers Look to Enhance Loyalty Programs

Convenience Store Decisions – As customer behaviors and shopping habits evolve, so must loyalty programs and the entire shopping experience. Boston Retail Partners (BRP) have released a report which reveals that retailers understand the necessity of updating loyalty programs to satisfy today’s tech-savvy customers.

46pc of retailers making loyalty programs a top priority this year: report

Luxury Daily – Sixty-two percent of retailers are planning to allocate more funds toward their loyalty programs this year, according to a new report from Boston Retail Partners.

Consumers are becoming more digitally driven, and loyalty programs have to change with them, incorporating mobile, gamification or consumer data to make the reward process more personal. Thinking of a loyalty program as another part of the omnichannel shopping experience enables a brand to reach consumers however they choose to interact.

62% of retailers increase loyalty program budgets

FierceRetail – As many as 62 percent of retailers have increased their budgets for loyalty programs in 2015, according to a special report by Boston Retail Partners. In addition, 46 percent of retailers say loyalty programs are a top priority.

Retail CIOs must balance security with innovation

CIO Magazine – Retail CIOs need to weigh IT governance against business innovation – not to mention customer, employee and executive education – if they want to deliver a seamless and secure omnichannel shopping experience. When Home Depot and Target experienced large-scale security breaches on payment systems in 2014, it hit those top retailers hard: Criminals stole millions of consumers’ debit and credit card data; the companies lost hundreds of millions of dollars in fines and lost sales; and their brand reputations suffered.

Victoria’s Secret unclasps selfies’ in-store potential

Mobile Commerce Daily – Victoria’s Secret is taking its omnichannel marketing to new heights and adding in-store appeal to the selfie by asking fans to visit a location, snap a picture in front of a window display and show a sales associate to receive a free gift, suggesting in-store selfie activations could be the next big thing for millennial-friendly retailers.