Entries by brp

Loft accessorizes with Instagram frenzy to promote spring clothing lines

Mobile Marketer – Ann Inc.’s Loft is attempting to ramp up its followers and raise awareness of its spring clothing lines by rolling out a photo contest on mobile application Instagram over the course of seven days, proving that establishing an emotional connection with consumers on social media is still key for clothing retailers.

Ready for Chip Cards at POS?

Progressive Grocer – When a counterfeit credit card is used at a store’s checkout nowadays, the bank issuing the plastic takes the loss. But starting in October 2015, the liability shifts to U.S. retailers. In other words, they will be financially responsible for fraudulent transactions. To be prepared, merchants will need to upgrade their POS terminals to accept Europay Mastercard Visa (EMV) cards that have an embedded chip designed to protect consumer data.

More Retailers to Have Single Order Management System in 3 Years: Survey – See more at: http://www.progressivegrocer.com/departments/technology/more-retailers-have-single-order-management-system-3-years-survey#sthash.36dtt8cI.dpuf

Progressive Grocer – In the next three years, 250 percent more retailers will transition to a single order management system (OMS) to support a unified commerce experience across all channels, according to a survey by Boston Retail Partners (BRP), a retail management consulting firm.