Mobile Marketer – Express is merging digital and traditional advertising methods by building excitement for a new commercial featuring supermodel Karlie Kloss with a rollout on Instagram 24 hours before it hit televisions nationwide.
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Mobile Marketer – Juniors brand Wallflower Jeans is integrating QR codes, YouTube celebrities and video with in-store experiences in a unique back-to-school campaign to connect with teen girls.
Tech4BusinessNow – There are mobile point-of-sale systems, mobile payment tools, even hybrid payment solutions. Here are some ideas for finding the best system for your SMB. Retailers that thrive in today’s economy often share common attributes, such as inviting storefronts and friendly customer service. But there’s a technology tool that can play a quiet but big role behind the scenes in an SMB’s success: their payment system.
Luxury Daily – Chinese department store chain Lane Crawford is updating the retail experience with an expansive new flagship concept at IFC mall in Hong Kong.
Mobile Marketer – White House Black Market’s recent introduction of a public Snapchat account is the latest example of how retailers are embracing the platform for its potential to more effectively draw in younger consumers compared to other social platforms through a mix of behind-the-scenes pictures and spotlighted products.
Luxury Daily – Department store chain Barneys New York is putting a spotlight on accessories with two newly launched campaigns centering around footwear and handbags.
The retailer’s windows are currently featuring a colorful rotating display of shoes and bags from the likes of Saint Laurent and Manolo Blahnik, and the store is also at the start of a six-month project that will take eight iconic shoes and give them the Barneys’ touch. Both initiatives enable Barneys to showcase its selection and relationships with design labels.
Mobile Commerce Daily – Daily deal boutique site Jane.com has seen sales stemming from mobile and handheld devices account for 70 percent of total revenue, following the June 2014 rollout of its iOS application.
Mobile Commerce Daily – Major League Baseball is bringing season ticketing to the next-generation fan with a new feature in its mobile application enabling the purchase of blocks of games or season tickets and promising a more flexible experience.
Mobile Marketer – Footwear brand New Balance is stepping into customer loyalty through a new partnership with the RunKeeper mobile application to reward users based on their fitness activity.
Mobile Commerce Daily – Convenience store chain 7-Eleven has partnered with mobile payment service PayNearMe to enable users of Nevada sports betting service William Hill’s application to deposit cash to the app within 7-Eleven stores, in an attempt to draw in more customers.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.