Entries by brp

Get On Board with Mobile Payments

Tech4BusinessNow – There are mobile point-of-sale systems, mobile payment tools, even hybrid payment solutions. Here are some ideas for finding the best system for your SMB. Retailers that thrive in today’s economy often share common attributes, such as inviting storefronts and friendly customer service. But there’s a technology tool that can play a quiet but big role behind the scenes in an SMB’s success: their payment system.

How public Snapchat accounts humanize retail brands

Mobile Marketer – White House Black Market’s recent introduction of a public Snapchat account is the latest example of how retailers are embracing the platform for its potential to more effectively draw in younger consumers compared to other social platforms through a mix of behind-the-scenes pictures and spotlighted products.

Barneys highlights label selection in accessory-focused campaigns

Luxury Daily – Department store chain Barneys New York is putting a spotlight on accessories with two newly launched campaigns centering around footwear and handbags.

The retailer’s windows are currently featuring a colorful rotating display of shoes and bags from the likes of Saint Laurent and Manolo Blahnik, and the store is also at the start of a six-month project that will take eight iconic shoes and give them the Barneys’ touch. Both initiatives enable Barneys to showcase its selection and relationships with design labels.