Entries by brp

Retailers just scratching the surface of social media use: report

LUXURY DAILY – A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners. The report found that compared to 2013, the number of retailers using social media to influence product development has grown by 550 percent, comprising 39 percent of respondents.

Facing Fears in Omnichannel

VSR MAGAZINE – Over the past year, the term “omnichannel” has plummeted from buzz-worthy to cringe-inducing status. Even the smallest brick-and-mortar merchants know what it is, but many are intimidated. This article includes statistics from BRP surveys and quotes from Walter Deacon.

Square Finds Itself Encircled

BLOOMBERG BUSINESSWEEK – Four years ago, when its little card reader attachments for phones and tablets began to show up in cabs and at farmers’ markets, Square was one of the coolest, most innovative companies in Silicon Valley. Now they are facing more competition. Includes statistics from a Boston Retail Partners Survey.

Three tips to block hackers

INSIDE RETAIL ASIA – The threat to retailers’ data security has never been higher – but there are effective means to reduce the risk of being hacked. Includes insights from a recent BRP white paper: “Best Practices and Tools to Thwart Hackers and Protect Customer.”