Entries by brp

GOT GAMIFICATION?

NACS – Citing customer engagement and management of the customer experience as top priorities for retailers, Boston Retail Partners’ recently released 2015 Customer Relationship Management (CRM)/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.

BRP: Customer experience top priority for retailers

Retail Customer Experience – Customer experiences that transcend standard channels are the new model; successful retailers will understand that customer relationship management is key to influencing customer behavior, according to the Boston Retail Partners’ 2015 CRM/Unified Commerce Survey.

Game on: Retailers aim to boost customer engagement

Retailing Today – The majority of retailers plan to use gamification to increase engagement with customers, according to a new survey. Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.

Almost ninety% of Retailers System to Use Gamification for Shopper Engagement, In accordance to Boston Retail Partners’ Survey

Daily News 999 – In direct reaction to heightened buyer anticipations for a personalised, seamless encounter anywhere, every time and nevertheless they shop, partaking the consumer and managing the buyer encounter are leading priorities for stores. Unified commerce and customer encounters that transcend channels are the new product, and suppliers have an understanding of that customer partnership administration (CRM) is an critical enabler and key to influencing buyer conduct.

Study: Retailers eye gamification for customer engagement

Drug Store News – With engaging the customer and managing the customer experience as top priorities for retailers, Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.