LUXURY DAILY – A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners. The report found that compared to 2013, the number of retailers using social media to influence product development has grown by 550 percent, comprising 39 percent of respondents.
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PROGRESSIVE GROCER – Retailers are focused on expanding the use of social media and technology solutions to deliver the products consumers want in a seamless shopping experience, according to results of a survey by Boston Retail Partners (BRP).
According to BRP’s 2014 Merchandise Planning & Allocation Benchmark Survey, Retailers Recognize the Value of Social Media to Enhance Merchandise […]
VSR MAGAZINE – Over the past year, the term “omnichannel” has plummeted from buzz-worthy to cringe-inducing status. Even the smallest brick-and-mortar merchants know what it is, but many are intimidated. This article includes statistics from BRP surveys and quotes from Walter Deacon.
MOBILE MARKETER – USA Today is teaming up with Twitter to develop a USA Today/Twitter Political Issue Index containing important information and […]
BLOOMBERG BUSINESSWEEK – Four years ago, when its little card reader attachments for phones and tablets began to show up in cabs and at farmers’ markets, Square was one of the coolest, most innovative companies in Silicon Valley. Now they are facing more competition. Includes statistics from a Boston Retail Partners Survey.
MOBILE COMMERCE DAILY – McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful. Includes Quotes from Brian Brunk, Principal at Boston Retail Partners.
LUXURY DAILY – Chinese department store Lane Crawford is giving British retailer Fortnum & Mason the opportunity to transition into the market and spread awareness among global travelers. Includes quotes from Laura Sossong, consultant, Boston Retail Partners.
INSIDE RETAIL ASIA – The threat to retailers’ data security has never been higher – but there are effective means to reduce the risk of being hacked. Includes insights from a recent BRP white paper: “Best Practices and Tools to Thwart Hackers and Protect Customer.”
MOBILE COMMERCE DAILY – Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering. Includes quotes from Ken Morris, principal, Boston Retail Partners.
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We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.