Entries by brp

Why Millennial Moms Rock

Motherhood Through My Eyes Blog – This post discusses key findings fromBabyCenter’s latest report on millennial moms, and stats from Pew Research as well as thoughts from Ken Morris of retail consulting firm Boston Retail Partners on how brands are connecting with millennial moms.

Survey finds 350 Percent More Retailers To Adopt NFC Payments By October 2015

Integrated Solutions for Retailers – A new survey from Boston Retail Partners has found that the number of retailers who have adopted customer-facing mobile services to enhance the shopping experience will increase 300 percent over the next two years.

The virtual explosion of mobile device usage in the United States has had an indelible impact on how retailers do business and how consumers shop.

This simple comparison shows how well Apple Pay has taken off Read more: http://www.businessinsider.com/apple-pay-growth-in-5-months-2015-2#ixzz3Sd7360JM

BUSINESS INSIDER – David Chartier, on his blog Finer Things In Tech, found a really simple way to visualize Apple Pay’s growth since its October launch. When Apple first introduced Apple Pay back in September, the company proudly boasted that you could use its safe, contactless payments solution for iPhone in about a dozen different retailers. But, just a few months later, during Apple’s Q4 earnings call in January, CEO Tim Cook said Apple Pay accounted for two out of three dollars spent via contactless payments.

Real-time retail will revolutionize shopping as we know it: report

LUXURY DAILY – Within the next two years, approximately 300 percent more retailers plan to deploy mobile point-of-sale tactics into in-store strategies, according to a new report from Boston Retail Partners.

After slowly coming to terms with the importance of mobile in a bricks-and-mortar setting, retailers are now embracing the opportunities this technology presents. Mobile devices have become omnipresent in the lives of consumers and have had a significant impact on retail and the shopping experience, causing retailers to adapt to catch up with modern behavior.

Survey: Retailers using mobile POS will grow 300% in two years

CHAIN STORE AGE – Nearly 300% more retailers plan to use mobile POS in the next two years, according to a special report by Boston Retail Partners (BRP). The study forecasts that the use of mobile technology for other customer-facing activities in retail will also dramatically grow in the next two years.