Entries by brp

Transitioning to EMV: Smart and Simple Tips for Getting Ready

VEND BLOG – In this blog post, you’ll find additional information on the right EMV equipment and what you need to do to ensure that you get the technology on time. We also give you a closer look at the distinctions between EMV and magnetic stripe cards, and share tips on how you can best educate your staff and customers about the technology.

Omnichannel vs. Unified Commerce

eMARKETER- AN INTERVIEW WITH KEN MORRIS – In omnichannel, you have multiple channels but you don’t have one piece of software, one version of the truth: You have many versions of the truth. In the unified commerce world, it’s all connected in real time. I don’t just mean the web side but the mobile side, the web side and the store side—all in real time.

Omnichannel Trends 2015

eMARKETER – SPECIAL REPORT – Omnichannel marketing as a term may be trendy, but there’s nothing ephemeral about the idea that customers prefer a seamless, cross-channel shopping experience. Omnichannel retail has many definitions, but the common thread is a shopping experience that flows effortlessly from one sales platform to another, and from one session to another.

Retailers Turn to Social Data for Product Development, Planning

eMARKETER – Retailers are using social media data, now more than ever before, for product development and promotional planning. Boston Retail Partners’ “2014 Merchandise Planning and Allocation Survey” found that among retailers in North America, use of social media data for product development increased 550% from last year’s study. The research also identified a 190% increase in use of promotional planning.

Don't be fooled by these 6 data breach myths

CREDITCARDS.COM – Another day, another data breach. Amid a steady stream of headlines about data thefts at large retailers and banks, exasperated Americans are starting to tune out the latest data breach news even if it involves millions of credit and debit cards. This article includes quotes from Perry Kramer, Vice President at Boston Retail Partners.

Tech Guest Viewpoint – Social Media Use Grows for Merchandise Planning

CHAIN STORE AGE – What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience. Guest article by Ken Morris, Principal, Boston Retail Partners.

PayPal gives shoppers two weeks to pay for purchases

INTERNET RETAILER – PayPal has rolled out a Pay After Delivery program aimed at reducing the instances of consumers abandoning shopping after having second thoughts about how they’re going to pay for it. This article includes perspectives from Brian Brunk, Principal, Boston Retail Partners.

Social media influences merchandising

WARC – Around four in ten US retailers are using social media platforms to inform product development, a sharp rise from 2013, a new study has said. For its 2014 Merchandise Planning and Allocation Benchmark report, consulting firm Boston Retail Partners surveyed staff at leading North American retailers who were involved in planning, merchandising and IT across apparel and accessories, department stores and other categories.