Entries by brp

Retailers Turn to Social Data for Product Development, Planning

eMARKETER – Retailers are using social media data, now more than ever before, for product development and promotional planning. Boston Retail Partners’ “2014 Merchandise Planning and Allocation Survey” found that among retailers in North America, use of social media data for product development increased 550% from last year’s study. The research also identified a 190% increase in use of promotional planning.

Don't be fooled by these 6 data breach myths

CREDITCARDS.COM – Another day, another data breach. Amid a steady stream of headlines about data thefts at large retailers and banks, exasperated Americans are starting to tune out the latest data breach news even if it involves millions of credit and debit cards. This article includes quotes from Perry Kramer, Vice President at Boston Retail Partners.

Tech Guest Viewpoint – Social Media Use Grows for Merchandise Planning

CHAIN STORE AGE – What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience. Guest article by Ken Morris, Principal, Boston Retail Partners.

PayPal gives shoppers two weeks to pay for purchases

INTERNET RETAILER – PayPal has rolled out a Pay After Delivery program aimed at reducing the instances of consumers abandoning shopping after having second thoughts about how they’re going to pay for it. This article includes perspectives from Brian Brunk, Principal, Boston Retail Partners.

Social media influences merchandising

WARC – Around four in ten US retailers are using social media platforms to inform product development, a sharp rise from 2013, a new study has said. For its 2014 Merchandise Planning and Allocation Benchmark report, consulting firm Boston Retail Partners surveyed staff at leading North American retailers who were involved in planning, merchandising and IT across apparel and accessories, department stores and other categories.

Retailers just scratching the surface of social media use: report

LUXURY DAILY – A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners. The report found that compared to 2013, the number of retailers using social media to influence product development has grown by 550 percent, comprising 39 percent of respondents.