eMARKETER – Retailers are using social media data, now more than ever before, for product development and promotional planning. Boston Retail Partners’ “2014 Merchandise Planning and Allocation Survey” found that among retailers in North America, use of social media data for product development increased 550% from last year’s study. The research also identified a 190% increase in use of promotional planning.
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CREDITCARDS.COM – Another day, another data breach. Amid a steady stream of headlines about data thefts at large retailers and banks, exasperated Americans are starting to tune out the latest data breach news even if it involves millions of credit and debit cards. This article includes quotes from Perry Kramer, Vice President at Boston Retail Partners.
CHAIN STORE AGE – What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience. Guest article by Ken Morris, Principal, Boston Retail Partners.
LUXURY DAILY – French automaker Bugatti is opening a dedicated boutique in London for its lifestyle collections in an effort to raise awareness for the growing extension. This article includes quotes from Ken Morris, principal, Boston Retail Partners.
LUXURY DAILY – Spirits-makers under the umbrella of luxury conglomerate Louis Vuitton Moët Hennessy have joined for a sensory experience in Paris’ Charles de Gaulle Airport. This article includes comments from Ken Morris, principal at Boston Retail Partners.
INTERNET RETAILER – PayPal has rolled out a Pay After Delivery program aimed at reducing the instances of consumers abandoning shopping after having second thoughts about how they’re going to pay for it. This article includes perspectives from Brian Brunk, Principal, Boston Retail Partners.
WARC – Around four in ten US retailers are using social media platforms to inform product development, a sharp rise from 2013, a new study has said. For its 2014 Merchandise Planning and Allocation Benchmark report, consulting firm Boston Retail Partners surveyed staff at leading North American retailers who were involved in planning, merchandising and IT across apparel and accessories, department stores and other categories.
LUXURY DAILY – A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners. The report found that compared to 2013, the number of retailers using social media to influence product development has grown by 550 percent, comprising 39 percent of respondents.
PROGRESSIVE GROCER – Retailers are focused on expanding the use of social media and technology solutions to deliver the products consumers want in a seamless shopping experience, according to results of a survey by Boston Retail Partners (BRP).
According to BRP’s 2014 Merchandise Planning & Allocation Benchmark Survey, Retailers Recognize the Value of Social Media to Enhance Merchandise […]
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