According to BRP’s 2014 Merchandise Planning & Allocation Benchmark Survey, Retailers Recognize the Value of Social Media to Enhance Merchandise […]
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Entries by brp
VSR MAGAZINE – Over the past year, the term “omnichannel” has plummeted from buzz-worthy to cringe-inducing status. Even the smallest brick-and-mortar merchants know what it is, but many are intimidated. This article includes statistics from BRP surveys and quotes from Walter Deacon.
MOBILE MARKETER – USA Today is teaming up with Twitter to develop a USA Today/Twitter Political Issue Index containing important information and […]
BLOOMBERG BUSINESSWEEK – Four years ago, when its little card reader attachments for phones and tablets began to show up in cabs and at farmers’ markets, Square was one of the coolest, most innovative companies in Silicon Valley. Now they are facing more competition. Includes statistics from a Boston Retail Partners Survey.
MOBILE COMMERCE DAILY – McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful. Includes Quotes from Brian Brunk, Principal at Boston Retail Partners.
LUXURY DAILY – Chinese department store Lane Crawford is giving British retailer Fortnum & Mason the opportunity to transition into the market and spread awareness among global travelers. Includes quotes from Laura Sossong, consultant, Boston Retail Partners.
INSIDE RETAIL ASIA – The threat to retailers’ data security has never been higher – but there are effective means to reduce the risk of being hacked. Includes insights from a recent BRP white paper: “Best Practices and Tools to Thwart Hackers and Protect Customer.”
MOBILE COMMERCE DAILY – Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering. Includes quotes from Ken Morris, principal, Boston Retail Partners.
LUXURY DAILY – French department store chain Galeries Lafayette is looking to delight children of all ages with a quirky monster-themed Christmas campaign, launching Nov. 5. This article includes quotes from Walter Deacon, principal, Boston Retail Partners.
CHAIN STORE AGE – Between April and June of 2014, the retail sector led all industries in data breaches with 145 million records, or 83% of the total records compromised, costing retailers $195 per record apprehended. In response, Boston Retail Partners has released recommendations for data security best practices.
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