eMarketer – Flexible returns have also become a differentiating factor that can make or break customer loyalty. See findings from BRP retail consulting firm.
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Entries by brp
Glossy – As fashion brands are embracing augmented reality, the question remains of whether there is an actual appetite for such tools or if brands are pushing them in spite of apathy from consumers. See comments from Jeffrey Neville, SVP at BRP, retail consulting firm.
Boston, MA – November 13, 2018 – With the swift pace of disruption occurring today, retail winners need to accelerate the transformation of their business processes, organization and technology to align with the demands of their customers. Adopting an Agile mindset allows organizations to quickly respond to changing customer demands.
Luxury Daily – To capture consumer attention, a growing number of retailers and department stores have partnered with luxury brands to create more engaging campaigns. See Comments from David Naumann, VP of Marketing, BRP, retail consulting firm.
Bulldog Reporter – Customer identification is the first step necessary to personalize the shopping experience, yet most in-store shoppers are anonymous until they check out. See findings from BRP, retail consulting firm.
Washington Examiner – Retailers are stocking their shelves to meet blockbuster holiday-shopping demand as President Trump’s escalating tariffs drive up prices. See comments from Ken Morris, principal, BRP, retail consulting firm.
AI & IoT Daily – About a third of retailers are planning to implement augmented and virtual reality in the future, according to a new study from BRP, retail consulting firm. Read more.
Retail Customer Experience – Just 23 percent of brick-and-mortar retailers are able to identify a customer prior to checkout, compared to 60 percent of online retailers. See comments from Ryan Grogman, SVP at BRP, retail consulting firm.
Convenience Store Decisions – Some 32% of retailers expect to add virtual and augmented reality in the next three years. Nearly 50% of consumers are more likely to shop at retailers that offer virtual or augmented reality, according to a BRP, retail consulting report
Chain Store Age – Customers increasingly want to shop with retailers that offer augmented reality (AR) and virtual reality (VR). See findings from BRP, retail consulting firm, Digital Commerce Study.
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