Entries by brp

Solving the In-Store Personalization Challenge

RIS News – Every savvy retailer knows just offering merchandise isn’t going to draw shoppers into stores today. For brick and mortar to thrive, stores need to offer a personalized customer experience that fosters loyalty between the shopper and the retailer.

How Retailers Can Capitalize on Instagram Checkout

Total Retail – In March, Instagram publicly announced a new e-commerce feature. Rather than tagging items in posts and redirecting interested parties to an online shop, “Checkout on Instagram” enables brands to sell products to users directly inside the app.

Loyalty Programs in an Omnichannel World

MarTech Series – More than ever, consumers demand a fast, seamless and flexible shopping experience. They want to maintain their preferences across all channels—web, mobile, and within a physical store – and they want the perks of their loyalty programs no matter the shopping experience they choose.

BRP Cloud Rolls Out

RIS News – BRP Consulting announces its BRP Cloud services. BRP Cloud is a new service offering from BRP that includes turn-key services for implementation, support and maintenance of cloud-based applications.