Entries by brp

Virtual and Augmented Reality Enter Retailers

Convenience Store Decisions – Some 32% of retailers expect to add virtual and augmented reality in the next three years. Nearly 50% of consumers are more likely to shop at retailers that offer virtual or augmented reality, according to a BRP, retail consulting report

Consumers embracing AR, VR

Chain Store Age – Customers increasingly want to shop with retailers that offer augmented reality (AR) and virtual reality (VR). See findings from BRP, retail consulting firm, Digital Commerce Study.