Bulldog Reporter – Customer identification is the first step necessary to personalize the shopping experience, yet most in-store shoppers are anonymous until they check out. See findings from BRP, retail consulting firm.
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Washington Examiner – Retailers are stocking their shelves to meet blockbuster holiday-shopping demand as President Trump’s escalating tariffs drive up prices. See comments from Ken Morris, principal, BRP, retail consulting firm.
AI & IoT Daily – About a third of retailers are planning to implement augmented and virtual reality in the future, according to a new study from BRP, retail consulting firm. Read more.
Retail Customer Experience – Just 23 percent of brick-and-mortar retailers are able to identify a customer prior to checkout, compared to 60 percent of online retailers. See comments from Ryan Grogman, SVP at BRP, retail consulting firm.
Convenience Store Decisions – Some 32% of retailers expect to add virtual and augmented reality in the next three years. Nearly 50% of consumers are more likely to shop at retailers that offer virtual or augmented reality, according to a BRP, retail consulting report
Chain Store Age – Customers increasingly want to shop with retailers that offer augmented reality (AR) and virtual reality (VR). See findings from BRP, retail consulting firm, Digital Commerce Study.
Boston, MA – November 1, 2018 – 32% of Retailers Plan to Use Virtual and Augmented Reality in Three Years, According to the 2018 Digital Commerce Survey, a report from BRP retail consulting firm.
Retail Dive – Many retailers have turned into fourth-quarter catalogers to cash in on the season’s sentimentality, while shoppers are crossing “irrelevant email marketing” off their lists this year. See comments from Ken Morris, principal, BRP retail consulting firm.
The New York Times – Many stores now accept mobile wallets, a technology that lets customers make payments via smartphone or watch. Read comments from Ryan Grogman, SVP at BRP, retail consulting firm.
Essential Retail – Retail is evolving rapidly – no big secret. It seems an eternity since retailers’ main challenges were ‘just’ delivering excellent customer service and ensuring product availability. See insights from BRP, retail consulting firm.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.