Retail Dive – Over three fourths (79%) of customers surveyed by BRP, retail consulting firm, said the ability to get personalized service from a store associate is a significant factor in helping them decide where to sho
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WWD – The survey from BRP noted that just over half of retailers surveyed see personalization as a top priority. See comments from Ken Morris, principal at BRP, retail consulting firm.
Chain Store Age – Even in the age of self-checkout, consumers want a personalized store experience. According to results from a new special report on personalization from BRP, retail consulting firm. See comments from Ken Morris, principal at BRP.
Boston, MA – February 6, 2019– According to BRP’s SPECIAL REPORT: Personalization,technology is bringing new life to brick-and-mortar stores as the physical and digital retail environments collide and customers expect a personalized experience in every channel.
Retail TouchPoints – The 13 retail industry experts contributing to the Retail TouchPoints Outlook Guide bring a wide array of viewpoints and experience to their predictions for 2019. See comments from Brian Brunk, principal, BRP, retail consulting firm.
PYMNTS.com – To serve customers who want to shop in stores and online, retailers and solution providers are working to offer a unified retail experience across multiple channels. See comments from Perry Kramer, SVP at BRP, retail consulting firm.
CSP Daily News – In today’s retail ecosystem, many shoppers are looking for an experience that satisfies both real-world and digital needs. See comments from Ken Morris, principal, BRP, retail consulting firm.
The Motley Fool – Walmart (NYSE:WMT) has lagged behind Amazon (NASDAQ:AMZN) when it comes to licensed sports apparel and being able to offer certain prestigious brands in that space. See comments from Ken Morris, principal at BRP, retail consulting firm.
MarketingTech – A new report released by BRP, retail consulting firm, has argued that in order to offer customers a unique personalised shopping experience in every retail channel, stores must blend physical and digital strategies – including the Internet of Things (IoT) and augmented reality (AR).
Luxury Daily – As consumers seek to shop in environments that are digitally integrated, retailers are playing catch up when it comes to technology such as augmented reality and video conferencing. See comments from Ken Morris, principal at BRP, retail consulting firm.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.