Entries by brp

Virtual and Augmented Reality Enter Retailers

Convenience Store Decisions – Some 32% of retailers expect to add virtual and augmented reality in the next three years. Nearly 50% of consumers are more likely to shop at retailers that offer virtual or augmented reality, according to a BRP, retail consulting report

Consumers embracing AR, VR

Chain Store Age – Customers increasingly want to shop with retailers that offer augmented reality (AR) and virtual reality (VR). See findings from BRP, retail consulting firm, Digital Commerce Study.

Why catalogs still have a hold on holiday marketing

Retail Dive – Many retailers have turned into fourth-quarter catalogers to cash in on the season’s sentimentality, while shoppers are crossing “irrelevant email marketing” off their lists this year. See comments from Ken Morris, principal, BRP retail consulting firm.

Customer experience – doubling down

Essential Retail – Retail is evolving rapidly – no big secret. It seems an eternity since retailers’ main challenges were ‘just’ delivering excellent customer service and ensuring product availability. See insights from BRP, retail consulting firm.