Glossy – Highsnobiety, the streetwear media company founded in 2005, is adding e-commerce with the debut of an exclusive collection of Prada’s newly relaunched Linea Rossa athletic line. See comments from David Naumann, VP of Marketing at BRP, retail consulting firm.
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Total Retail – With more options available to them than ever before, consumers’ purchase journeys are anything but linear. See findings from BRP, retail consulting firm, Survey.
Retail Dive – About two-thirds (67%) of surveyed consumers in the U.S. said they’re likely to shop at a retailer that offers mobile coupons over one that doesn’t, according to retail consulting firm BRP.
Forbes – How we shop has changed drastically in just the past few decades. See findings from BRP, retail consulting firm.
Retail TouchPoints – While 67% of shoppers say they are likely to choose a retailer that offers mobile coupons over one that doesn’t offer them, only 40% of retailers indicate that offering coupons or discounts is a key feature of their mobile offering, according to BRP.
Convenience Store Decisions – Only 40% of retailers offer discounts as key feature on mobile app or website. See comments form Marty Whitmore, SVP at BRP, retail consulting firm.
Signifyd – Most retailers have incorporated mobile into their strategies, but frankly, some have done a better job than others. See comments from Ryan Grogman, SVP at BRP, retail consulting firm.
Chain Store Age – A new survey from BRP, retail consulting firm, highlights how well retailers are aligning their mobile strategies with customer preferences.
Boston, MA – May 20, 2019– The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations. Mobile shopping will continue to grow as 41% of consumers in the BRP Consumer Studyindicate they plan to increase their shopping frequency on a phone or tablet in the next 24 months.
Glossy – In 2018, French luxury group Richemont made some major investments into the e-commerce space, acquiring Yoox Net-a-Porter and pre-owned watch seller Watchfinder, and now there’s some indication as to how those investments are paying off. See comments from David Naumann, VP of Marketing at BRP, retail consulting firm.
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We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.