Entries by brp

Retail Tech and Privacy

CPS Media – On one hand, facial recognition devices such as this could be the next logical step in providing the level of service customers increasingly demand. After all, BRP, a Boston-based retail analysis firm, recently released a study claiming that 79% of consumers see personalized service as an important factor when deciding where to shop.

67% Pick Stores Based on Mobile Coupons

MediaPost – Despite all the new technology that continually hits the market, consumers are still looking for a deal when they shop. See findings from BRP, retail consulting firm, consumer survey report.

The long, slow fall of Lord and Taylor

Glossy – Hudson’s Bay Company, the Canadian owner of retailers including Saks Fifth Avenue, announced plans earlier this month to sell the floundering Lord & Taylor brand. See comments from Ken Morris, principal at BRP, retail consulting firm.

Focus on the phone

Produce Retailer – How does the average shopper experience your brand on her phone? That question should be a guide for your marketing efforts in the coming years. According to a new report by retail consulting firm BRP, 41% of consumers plan to increase how often they shop on their phone or tablet within two years.

Getting Chatty With Chatbots

E-Commerce Times – Chatbots have become an important part of the e-commerce shopping experience. See comments from Jeffrey Neville, SVP at BRP, retail consulting firm.

Mobile coupons drive customer loyalty

Retail Dive – As retailers compete for customers both online and in-stores, BRP’s report highlights the importance of building a mobile presence in tandem with a physical one, rather as separate endeavors. See comments from Marty Whitmore, SVP at BRP, retail consulting firm.

Highsnobiety begins its e-commerce transformation

Glossy – Highsnobiety, the streetwear media company founded in 2005, is adding e-commerce with the debut of an exclusive collection of Prada’s newly relaunched Linea Rossa athletic line. See comments from David Naumann, VP of Marketing at BRP, retail consulting firm.