Entries by brp

Highsnobiety begins its e-commerce transformation

Glossy – Highsnobiety, the streetwear media company founded in 2005, is adding e-commerce with the debut of an exclusive collection of Prada’s newly relaunched Linea Rossa athletic line. See comments from David Naumann, VP of Marketing at BRP, retail consulting firm.

67% of Consumers are Likely to Shop with a Retailer that Offers Mobile Coupons, According to New BRP Report

Boston, MA – May 20, 2019– The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations. Mobile shopping will continue to grow as 41% of consumers in the BRP Consumer Study[1]indicate they plan to increase their shopping frequency on a phone or tablet in the next 24 months.

Richemont’s costly e-commerce investments lead to a tenuous boost

Glossy – In 2018, French luxury group Richemont made some major investments into the e-commerce space, acquiring Yoox Net-a-Porter and pre-owned watch seller Watchfinder, and now there’s some indication as to how those investments are paying off. See comments from David Naumann, VP of Marketing at BRP, retail consulting firm.