Convenience Store Decisions – Analyzing customer data takes loyalty programs to a new level of personalization. See comments from Perry Kramer, SVP and Practice Lead at BRP, retail consulting firm.
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CPS Media – On one hand, facial recognition devices such as this could be the next logical step in providing the level of service customers increasingly demand. After all, BRP, a Boston-based retail analysis firm, recently released a study claiming that 79% of consumers see personalized service as an important factor when deciding where to shop.
Luxury Daily – Payments in the luxury business have drastically changed since the retail revolution, leading even the oldest houses to incorporate new ways of transactions. See comments from Ryan Grogman, SVP at BRP, retail consulting firm.
MediaPost – Despite all the new technology that continually hits the market, consumers are still looking for a deal when they shop. See findings from BRP, retail consulting firm, consumer survey report.
Glossy – Hudson’s Bay Company, the Canadian owner of retailers including Saks Fifth Avenue, announced plans earlier this month to sell the floundering Lord & Taylor brand. See comments from Ken Morris, principal at BRP, retail consulting firm.
Produce Retailer – How does the average shopper experience your brand on her phone? That question should be a guide for your marketing efforts in the coming years. According to a new report by retail consulting firm BRP, 41% of consumers plan to increase how often they shop on their phone or tablet within two years.
Retail Dive – Younger consumers are leading the way with the adoption of mobile payments. See findings from BRP, retail consulting firm.
E-Commerce Times – Chatbots have become an important part of the e-commerce shopping experience. See comments from Jeffrey Neville, SVP at BRP, retail consulting firm.
Retail Dive – As retailers compete for customers both online and in-stores, BRP’s report highlights the importance of building a mobile presence in tandem with a physical one, rather as separate endeavors. See comments from Marty Whitmore, SVP at BRP, retail consulting firm.
Glossy – Highsnobiety, the streetwear media company founded in 2005, is adding e-commerce with the debut of an exclusive collection of Prada’s newly relaunched Linea Rossa athletic line. See comments from David Naumann, VP of Marketing at BRP, retail consulting firm.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.