Entries by David Naumann

2019 E-Commerce Outlook Guide

Retail Touch Points – 16 experts share their insights into top digital retail trends for 2019. Read insights from Jeffrey Neville, Senior Vice President and Practice Lead, BRP, retail consulting firm.

Is your Post-Purchase Experience Meeting Customer Expectations?

The post-purchase experience is not getting the attention it deserves as retailers focus more on customer acquisition than loyalty. BRP published the Best Practices for Enhancing the Post-Purchase Experience report to address the importance of the time between the customer clicking the buy button and the customer receiving and using the product.

Are you Offering Shoppers the Digital Experience they Expect?

According to the Retail’s Digital Crossroads: The Race to Meet Shopper Expectations report, based on research conducted by Incisiv, there is a disconnect between customer expectations and retail execution. The research combines findings from surveys of 1,212 retail consumers and 60 retail executives to understand the effect digital has on the shopping experience.

Simplify and Optimize your Network to Transform your Customers’ Shopping Experience

The network is a key component of the store technology platform necessary to deliver real-time retail and the enhanced shopping experiences customers now expect. As retailers continue to deploy more applications via the cloud, along with implementing data rich services; a simple, fast, agile, reliable and secure network solution is imperative for a successful transformation of the store.

Personalization is the Key to Competing Against Amazon

As consumers become more technologically savvy and have access to better information, there is a widening gap as retailers struggle to meet consumers’ escalating expectations. Personalization is one of the best ways to create and maintain a connection with the brand’s most valuable and loyal customers and is the key to competing against Amazon.

How are Retailers Adapting to the New Customer Journey and Pressures from Amazon?

Retail is changing at the speed of light. Amazon continues to disrupt retail as it delves deeper into brick-and-mortar with the acquisition of Whole Foods. Meanwhile, bankruptcies and store closures make daily headlines, as the phrase ‘retail apocalypse’ becomes the topic of many conversations. To succeed, retailers may need to reinvent themselves to create an effective blend of the physical and digital worlds to maintain customer loyalty.