Multichannel Merchant – The challenge of modern retail can be wrapped up in one statistic: 56% of consumers would likely […]
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About Kathleen Fischer
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Entries by Kathleen Fischer
Fast Company – The umlaut-studded Swedish outfitter Fjällräven has been around since 1960. Back then, it was dedicated to providing sturdy […]
Progressive Grocer – In some respects, today’s stores would be unrecognizable compared with those of 50 years ago. The latest […]
Business 2 Community – Retail is continually evolving to embrace new technology, the rise of ecommerce and changing consumer shopping trends. […]
Boston, MA – June 18, 2019 – BRP Consulting, retail and restaurant consulting firm, announces its BRP Cloud services. BRP Cloud is a new service offering from BRP that includes turn-key services for implementation, support and maintenance of cloud-based applications.
There is no denying the power of mobile technology as a major disruptor in the retail industry. The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.
BRP surveyed 1,298 U.S. consumers to identify how and where they prefer to shop and which factors influence their shopping journey. While the shopping journey varies depending on the customer, product and even season, there are similarities within generational groups.
Despite what the media and industry analysts want us to believe, the store still matters. 79% of the consumers in our recent Consumer Study indicate they purchase merchandise in a store frequently. So, the store is not likely going away any time soon. In fact, this is likely to rise as 27% of consumers indicate their in-store shopping frequency will increase over the next 24 months.
While much of the retail mobile technology discussion addresses the effect on consumer behavior, this proliferation of tablets and mobile phones also offers many new opportunities for associates to enhance customer service. Putting mobile devices in the hands of store associates is a necessity to “keep up” with the customer who has a plethora of information available at her fingertips.
Payment Week – It’s easy to see why a lot of people like the idea of mobile payments and self-checkout. See research findings from BRP, retail consulting firm.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.