Leveraging Blockchain for Omnichannel Success
Multichannel Merchant – The challenge of modern retail can be wrapped up in one statistic: 56% of consumers would likely […]
Author Archive for: brpconsulting
Entries by Kathleen Fischer
How Brands are Taking Social Media into the Real World to Connect with Us
Fast Company – The umlaut-studded Swedish outfitter Fjällräven has been around since 1960. Back then, it was dedicated to providing sturdy […]
Increasing Efficiency in Today’s Stores
Progressive Grocer – In some respects, today’s stores would be unrecognizable compared with those of 50 years ago. The latest […]
Omnichannel Consumers and Retail of the Future
Business 2 Community – Retail is continually evolving to embrace new technology, the rise of ecommerce and changing consumer shopping trends. […]
BRP Cloud Offers Retailers and Restaurant Operators Full Service Cloud Software Implementation and Support
Boston, MA – June 18, 2019 – BRP Consulting, retail and restaurant consulting firm, announces its BRP Cloud services. BRP Cloud is a new service offering from BRP that includes turn-key services for implementation, support and maintenance of cloud-based applications.
The Power of Mobile
There is no denying the power of mobile technology as a major disruptor in the retail industry. The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.
Consumers Shop Differently – The Generation Gap
BRP surveyed 1,298 U.S. consumers to identify how and where they prefer to shop and which factors influence their shopping journey. While the shopping journey varies depending on the customer, product and even season, there are similarities within generational groups.
The Store Still Matters
Despite what the media and industry analysts want us to believe, the store still matters. 79% of the consumers in our recent Consumer Study indicate they purchase merchandise in a store frequently. So, the store is not likely going away any time soon. In fact, this is likely to rise as 27% of consumers indicate their in-store shopping frequency will increase over the next 24 months.
Empowering Retail Associates with Technology
While much of the retail mobile technology discussion addresses the effect on consumer behavior, this proliferation of tablets and mobile phones also offers many new opportunities for associates to enhance customer service. Putting mobile devices in the hands of store associates is a necessity to “keep up” with the customer who has a plethora of information available at her fingertips.
Mobile Payments Self-Checkout Future In The Hands Of New MPOS Systems
Payment Week – It’s easy to see why a lot of people like the idea of mobile payments and self-checkout. See research findings from BRP, retail consulting firm.
