Boston, MA – June 18, 2019 – BRP Consulting, retail and restaurant consulting firm, announces its BRP Cloud services. BRP Cloud is a new service offering from BRP that includes turn-key services for implementation, support and maintenance of cloud-based applications.
There is no denying the power of mobile technology as a major disruptor in the retail industry. The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.
BRP surveyed 1,298 U.S. consumers to identify how and where they prefer to shop and which factors influence their shopping journey. While the shopping journey varies depending on the customer, product and even season, there are similarities within generational groups.
While much of the retail mobile technology discussion addresses the effect on consumer behavior, this proliferation of tablets and mobile phones also offers many new opportunities for associates to enhance customer service. Putting mobile devices in the hands of store associates is a necessity to “keep up” with the customer who has a plethora of information available at her fingertips.
Payment Week – It’s easy to see why a lot of people like the idea of mobile payments and self-checkout. See research findings from BRP, retail consulting firm.
As retailers look for ways to differentiate in today’s highly competitive market, customer engagement strategies like personalization, mobile experience and real-time retail are critical components for optimizing the customer’s shopping experience.
As customer shopping journeys continue to span across channels, it is imperative for retail planning processes, systems and organizations to be streamlined and integrated to meet increased customer expectations.
Glossy – With the launch of its first in-house set of fragrances, Free People wants a coveted place on the vanity. See comments from Erin Smith, Senior Consultant at BRP retail consulting firm.
Retail Touch Points – 16 experts share their insights into top digital retail trends for 2019. Read insights from Jeffrey Neville, Senior Vice President and Practice Lead, BRP, retail consulting firm.
The post-purchase experience is not getting the attention it deserves as retailers focus more on customer acquisition than loyalty. BRP published the Best Practices for Enhancing the Post-Purchase Experience report to address the importance of the time between the customer clicking the buy button and the customer receiving and using the product.
