While much of the retail mobile technology discussion addresses the effect on consumer behavior, this proliferation of tablets and mobile phones also offers many new opportunities for associates to enhance customer service. Putting mobile devices in the hands of store associates is a necessity to “keep up” with the customer who has a plethora of information available at her fingertips.
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About David Naumann
This author has yet to write their bio.Meanwhile lets just say that we are proud David Naumann contributed a whooping 48 entries.
Entries by David Naumann
Payment Week – It’s easy to see why a lot of people like the idea of mobile payments and self-checkout. See research findings from BRP, retail consulting firm.
As retailers look for ways to differentiate in today’s highly competitive market, customer engagement strategies like personalization, mobile experience and real-time retail are critical components for optimizing the customer’s shopping experience.
As customer shopping journeys continue to span across channels, it is imperative for retail planning processes, systems and organizations to be streamlined and integrated to meet increased customer expectations.
Glossy – With the launch of its first in-house set of fragrances, Free People wants a coveted place on the vanity. See comments from Erin Smith, Senior Consultant at BRP retail consulting firm.
Retail Touch Points – 16 experts share their insights into top digital retail trends for 2019. Read insights from Jeffrey Neville, Senior Vice President and Practice Lead, BRP, retail consulting firm.
The post-purchase experience is not getting the attention it deserves as retailers focus more on customer acquisition than loyalty. BRP published the Best Practices for Enhancing the Post-Purchase Experience report to address the importance of the time between the customer clicking the buy button and the customer receiving and using the product.
According to the Retail’s Digital Crossroads: The Race to Meet Shopper Expectations report, based on research conducted by Incisiv, there is a disconnect between customer expectations and retail execution. The research combines findings from surveys of 1,212 retail consumers and 60 retail executives to understand the effect digital has on the shopping experience.
Retail TouchPoints – This Retail TouchPoints Special Report, which includes comments from Ken Morris, spotlights innovative strategies facilitated by cloud solutions that can help retailers achieve new business goals with speed and efficiency.
The network is a key component of the store technology platform necessary to deliver real-time retail and the enhanced shopping experiences customers now expect. As retailers continue to deploy more applications via the cloud, along with implementing data rich services; a simple, fast, agile, reliable and secure network solution is imperative for a successful transformation of the store.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.