Entries by David Naumann

Why are Retailers Laser Focused on Unified Commerce?

BRP conducted the 2016 Customer Experience/Unified Commerce Benchmark Survey of top North American retailers to understand what retailers are currently undertaking to enhance the customer experience and the current state and future plans of unified commerce. This blog post highlights the key findings.

What are the Best Location-based Services Technologies to Enhance the Shopping Experience?

Within the last few years, a plethora of new location-based services (LBS) have been created for retail applications, however, selecting the right technology for retail applications can be an overwhelming task. To help retailers navigate the sea of options, BRP published this white paper: Cracking the Code – Deciphering Retail Location-Based Services Technology.