Entries by David Naumann

What are Retailers’ Top Merchandise Planning Priorities for 2016?

According to a new special report from BRP, retailers are finding that many of their current merchandise planning applications are ineffective and unable to support the complex analysis required to optimize planning decisions and ultimately, meet the demands of today’s customer. In addition to replacing out-of-date planning applications, 58% of retailers are focused on improving analytics by using science and advanced algorithms to help predict demand and enable smarter merchandise buying and planning decisions.

VIDEO: Why are EMV Implementations Complicated?

According to the 2016 POS/Customer Engagement Survey, only 22% of retailers support EMV transactions. Why has the adoption of EMV been so slow? Many factors are making this complex, including: debit cards, mobile devices, banks, payment terminals, switches and the certification process.

Houston, We have a Problem! – 2016 POS Survey Identifies Issues with Retail’s Faux Omni-Channel

Retailers recognize the need to create a holistic customer experience that transcends channels, but most attempts are falling short. According to the 2016 POS/Customer Engagement Survey, 85% of the respondents indicate that unified commerce is their top priority. Many retailers have taken the “just get something done” approach to deliver a seamless customer experience that transcends channels. The unfortunate result of this quick fix approach is a “faux” omni-channel model that doesn’t execute as promised and has the risk of disappointing customers.

Why are 63% of retailers upgrading their merchandise planning systems within 2 years?

Current retail planning systems are out-of-date and don’t effectively address today’s requirements for an omni-channel planning environment, according to Boston Retail Partners’ 2015 Merchandise Planning Benchmark Survey. Many retailers are using planning applications designed for old retail business models with a large percentage of these systems installed in the late 1990s or early 2000s.

A Consistent Brand Experience Across Channels is Retailers’ Top E-Commerce Priority

Customers expect a personalized, seamless brand experience across digital and physical commerce touch points and unified commerce is key to delivering this experience. This is the new mantra in retail, according to the 2015 E-Commerce Survey, 43% of the respondents indicated that a consistent brand experience across channels is one of their top commerce priorities.

Retail Loyalty Programs are Adapting to Today’s Tech Savvy Consumers

According to a new special report by Boston Retail Partners (BRP), retailers recognize the need to evolve their loyalty programs to satisfy today’s savvy, tech-enabled customer. The BRP SPECIAL REPORT: Loyalty Programs – Rewarding the Customer Experience, addresses how consumers’ behaviors and shopping habits have evolved through new technology and expanded channel offerings.

Seeking Retailers’ Opinions – BRP E-Commerce Benchmark Survey

Nearly all retailers have an e-commerce presence and consumers expect it. Consumers typically visit a retailer’s Website for product research and comparison before they ultimately make their purchase either online, in the store or on their phone. E-Commerce and m-commerce continues to be a high growth opportunity for retailers and we are keen to learn how retailers are approaching e-commerce in their organization.