BRP’s 2016 Digital Commerce Survey of top North American retailers offers insights into retailers’ current digital commerce priorities and initiatives as the digital and physical worlds converge to facilitate a seamless experience across channels.
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About Kathleen Fischer
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Entries by Kathleen Fischer
While social media produces unlimited opportunities to create a memorable and personalized customer shopping experience, most retailers are not successfully executing their social media strategies. The new special report from BRP highlights the social media opportunities and challenges facing leading retailers today.
However difficult it may be to attain, a great customer experience is only achieved through delivered excellence across all interactions throughout the customer’s chosen journey. Learn how retailers are delivering the customer journey that shoppers want.
BRP conducted the 2016 Customer Experience/Unified Commerce Benchmark Survey of top North American retailers to understand what retailers are currently undertaking to enhance the customer experience and the current state and future plans of unified commerce. This blog post highlights the key findings.
According to the 2016 POS/Customer Engagement Survey, only 22% of retailers support EMV transactions. Why has the adoption of EMV been so slow? Many retailers have focused their attention on tokenization and encryption to help prevent payment card breaches, which can cost a retailer far more than the chargebacks as a result of not deploying EMV.
According to the 2016 POS/Customer Engagement Survey, many retailers have taken the “just get something done” approach over the last few years to attempt to deliver a cross-channel/unified commerce experience.
According to a new special report from BRP, retailers recognize the need for a holistic customer experience that transcends channels, but most attempts are falling short. Many retailers have taken the “just get something done” approach over the last few years to attempt to deliver a cross-channel customer experience.
Within the last few years, a plethora of new location-based services (LBS) have been created for retail applications, however, selecting the right technology for retail applications can be an overwhelming task. To help retailers navigate the sea of options, BRP published this white paper: Cracking the Code – Deciphering Retail Location-Based Services Technology.
Payment security continues to be one of retailers’ top three priorities, as many retailer have not implemented EMV yet. Watch this video blog post to hear Perry Kramer, Vice President and Practice Lead, Boston Retail Partners, explain why payment security is still a top priority for retailers in 2016.
According to a new special report from BRP, retailers are finding that many of their current merchandise planning applications are ineffective and unable to support the complex analysis required to optimize planning decisions and ultimately, meet the demands of today’s customer. In addition to replacing out-of-date planning applications, 58% of retailers are focused on improving analytics by using science and advanced algorithms to help predict demand and enable smarter merchandise buying and planning decisions.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.