Entries by Kathleen Fischer

What are the Best Location-based Services Technologies to Enhance the Shopping Experience?

Within the last few years, a plethora of new location-based services (LBS) have been created for retail applications, however, selecting the right technology for retail applications can be an overwhelming task. To help retailers navigate the sea of options, BRP published this white paper: Cracking the Code – Deciphering Retail Location-Based Services Technology.

What are Retailers’ Top Merchandise Planning Priorities for 2016?

According to a new special report from BRP, retailers are finding that many of their current merchandise planning applications are ineffective and unable to support the complex analysis required to optimize planning decisions and ultimately, meet the demands of today’s customer. In addition to replacing out-of-date planning applications, 58% of retailers are focused on improving analytics by using science and advanced algorithms to help predict demand and enable smarter merchandise buying and planning decisions.

VIDEO: Why are EMV Implementations Complicated?

According to the 2016 POS/Customer Engagement Survey, only 22% of retailers support EMV transactions. Why has the adoption of EMV been so slow? Many factors are making this complex, including: debit cards, mobile devices, banks, payment terminals, switches and the certification process.

Houston, We have a Problem! – 2016 POS Survey Identifies Issues with Retail’s Faux Omni-Channel

Retailers recognize the need to create a holistic customer experience that transcends channels, but most attempts are falling short. According to the 2016 POS/Customer Engagement Survey, 85% of the respondents indicate that unified commerce is their top priority. Many retailers have taken the “just get something done” approach to deliver a seamless customer experience that transcends channels. The unfortunate result of this quick fix approach is a “faux” omni-channel model that doesn’t execute as promised and has the risk of disappointing customers.