Entries by Kathleen Fischer

What are the Best Location-based Services Technologies to Enhance the Shopping Experience?

Within the last few years, a plethora of new location-based services (LBS) have been created for retail applications, however, selecting the right technology for retail applications can be an overwhelming task. To help retailers navigate the sea of options, BRP published this white paper: Cracking the Code – Deciphering Retail Location-Based Services Technology.

What are Retailers’ Top Merchandise Planning Priorities for 2016?

According to a new special report from BRP, retailers are finding that many of their current merchandise planning applications are ineffective and unable to support the complex analysis required to optimize planning decisions and ultimately, meet the demands of today’s customer. In addition to replacing out-of-date planning applications, 58% of retailers are focused on improving analytics by using science and advanced algorithms to help predict demand and enable smarter merchandise buying and planning decisions.