According to a new special report by Boston Retail Partners, new or upgraded mobile apps and websites are top commerce priorities for retailers. Retailers need to address security risks as they prepare for the anticipated shift of fraud from stores to e-commerce and mobile commerce sites.
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About Kathleen Fischer
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Entries by Kathleen Fischer
Current retail planning systems are out-of-date and don’t effectively address today’s requirements for an omni-channel planning environment, according to Boston Retail Partners’ 2015 Merchandise Planning Benchmark Survey. Many retailers are using planning applications designed for old retail business models with a large percentage of these systems installed in the late 1990s or early 2000s.
Customers expect a personalized, seamless brand experience across digital and physical commerce touch points and unified commerce is key to delivering this experience. This is the new mantra in retail, according to the 2015 E-Commerce Survey, 43% of the respondents indicated that a consistent brand experience across channels is one of their top commerce priorities.
According to a new special report by Boston Retail Partners (BRP), retailers recognize the need to evolve their loyalty programs to satisfy today’s savvy, tech-enabled customer. The BRP SPECIAL REPORT: Loyalty Programs – Rewarding the Customer Experience, addresses how consumers’ behaviors and shopping habits have evolved through new technology and expanded channel offerings.
Nearly all retailers have an e-commerce presence and consumers expect it. Consumers typically visit a retailer’s Website for product research and comparison before they ultimately make their purchase either online, in the store or on their phone. E-Commerce and m-commerce continues to be a high growth opportunity for retailers and we are keen to learn how retailers are approaching e-commerce in their organization.
According to the BRP SPECIAL REPORT: Real-time Retail – The New Retail Imperative, nearly 50% of retailers indicate that real-time retail is one of their top three priorities!
Real-time retail is the ability to deliver a holistic experience to consumers whenever, wherever or however they choose to shop by gathering, analyzing and disseminating customer, product, pricing and inventory data across all channels – in real-time. This enables retailers to leverage “customer context,” which we define as the interrelated factors of customer insights and environmental conditions, to make the shopping experience relevant.
In Boston Retail Partners’ 2015 CRM/Unified Commerce Benchmark Survey of the top North American retailers, respondents indicated that their top […]
According to a new special report by Boston Retail Partners (BRP), in the next 3 years, 250 percent more retailers are transitioning to a single order management solution (OMS) to support a unified commerce experience across all channels. The BRP SPECIAL REPORT: Order Management is the New POS, explains how many retailers are planning to adopt a single order management system and the numerous benefits it presents to improve operations and enhance the customer experience.
Mark your calendar and watch this Webinar to learn why leading retailers are adopting unified commerce platforms to break-down channel silos.
To better understand the actual impact mobile devices are having on retail, Boston Retail Partners (BRP) surveyed the top North American retailers to explore the current state of how mobile technology is shaping retail capabilities, priorities and processes.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.