Entries by Kathleen Fischer

Why will 250% more retailers have a single order management solution in 3 years?

According to a new special report by Boston Retail Partners (BRP), in the next 3 years, 250 percent more retailers are transitioning to a single order management solution (OMS) to support a unified commerce experience across all channels. The BRP SPECIAL REPORT: Order Management is the New POS, explains how many retailers are planning to adopt a single order management system and the numerous benefits it presents to improve operations and enhance the customer experience.

What Technology does it take to Achieve Unified Commerce?

Unified commerce is a transformational undertaking that forces retailers to look not only outward at the customer, but also inward at themselves. Retailers can no longer afford to operate from within silos, and must transform their organization, business processes and technology if they want to align with their customers.

What are the Top Retail IT Initiatives for 2015?

As you create your budgets for 2015 and plan various projects and initiatives for the next 12-24 months, it helps to have resources to understand what the competition is doing, the trends in the industry, and the new and upcoming technologies that will be influencing your business.

Check out our industry-leading benchmarking surveys to help you plan for 2015 and the future.

Customer Engagement & Personalization are HOT Topics!

A good barometer of what topics are hot is the media coverage a press release receives. A week and a half ago, we issued a press release on the results of our CRM/Unified Commerce Study and there have been 21 articles covering this topic. The key priorities identified by retailers in the Boston Retail Partners 1st Annual CRM/Unified Commerce Benchmark Survey focused on enhancing customer engagement, collecting and analyzing customer behavior and personalizing the experience.

Unified Commerce: The Catalyst to Move Beyond Channels

Retailers—pay heed to the new wave in retail, officially known as unified commerce.
Based upon the premise that customers engage with brands and not individual channels, retailers are shifting their focus to a holistic customer experience that merges the digital and in-store experiences. Unified commerce goes a step beyond omni-channel, putting the customer experience first, breaking down the walls between internal channel silos and leveraging a single commerce platform.