Based on BRP’s 2015 POS/Customer Engagement Benchmarking Survey, single commerce platform implementations will increase by 663% over the next four years. Retailers are shifting their focus from channel integration to a holistic customer experience. This shift goes beyond omni-channel and a channel integration focus, and is what we term unified commerce.
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About Kathleen Fischer
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Entries by Kathleen Fischer
According to BRP’s POS Survey, the top priorities for retailers in 2015 are focused on: payment security, unified commerce and real-time retail. Learn More.
Unified commerce is a transformational undertaking that forces retailers to look not only outward at the customer, but also inward at themselves. Retailers can no longer afford to operate from within silos, and must transform their organization, business processes and technology if they want to align with their customers.
As you create your budgets for 2015 and plan various projects and initiatives for the next 12-24 months, it helps to have resources to understand what the competition is doing, the trends in the industry, and the new and upcoming technologies that will be influencing your business.
Check out our industry-leading benchmarking surveys to help you plan for 2015 and the future.
A good barometer of what topics are hot is the media coverage a press release receives. A week and a half ago, we issued a press release on the results of our CRM/Unified Commerce Study and there have been 21 articles covering this topic. The key priorities identified by retailers in the Boston Retail Partners 1st Annual CRM/Unified Commerce Benchmark Survey focused on enhancing customer engagement, collecting and analyzing customer behavior and personalizing the experience.
Retailers—pay heed to the new wave in retail, officially known as unified commerce.
Based upon the premise that customers engage with brands and not individual channels, retailers are shifting their focus to a holistic customer experience that merges the digital and in-store experiences. Unified commerce goes a step beyond omni-channel, putting the customer experience first, breaking down the walls between internal channel silos and leveraging a single commerce platform.
Welcome to the new BRP Retail Insights blog. This blog will feature insights from Boston Retail Partners’ executives and consultants on retail trends, technology, best practices, case studies and news. Basically, everything Retail!
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.