With features such as facial, and fingerprint scanning becoming a more mainstream way for users to authenticate purchases, and unlock their smartphones, it’s not surprising that customers are warming to the notion of brands using biometrics to produce a better experience.
Author Archive for: jromain
About Joseph Romain
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Entries by Joseph Romain
Brands such as Apple, Amazon, and Facebook have elevated consumers’ expectation for personalization. As this trend continues, retailers are rushing to implement the tools required to bring into the stores the level of personalization consumers experience in the e-commerce world.
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