Today’s stores must encompass both worlds – the sensory experience generally available in the physical world married with the unique and personalized shopping experience common in the digital world. To accomplish this, many retailers are looking to technology and automation to improve the in-store customer experience.
Author Archive for: kmorris
About Ken Morris
This author has yet to write their bio.Meanwhile lets just say that we are proud Ken Morris contributed a whooping 30 entries.
Entries by Ken Morris
Nordstrom Local is the latest new twist on the trend for smaller store footprints and limited to no inventory. Many consumers are beginning to think of stores as showrooms and use them to try on or test products in person and then order online from the comfort of their home or anywhere from their mobile device.
The proliferation of tablets and smartphones has created new opportunities for retailers to enhance the customer experience to meet the expectations of their very informed and technology-savvy customers.
Boston Retail Partners conducted the “How do we get from faux omni-channel to unified commerce? ” workshop at RetailTechCon in Orlando on March 31, 2016. The workshop brought together leading retailers for a discussion on how retailers can fix the problems associated with “faux” omni-channel and achieve a unified commerce environment.
This blog post highlights key points discussed at a retail executive panel on mobile technology at the Shop.org Digital Summit 2015.
This blog post is an executive summary of the BRP INSIGHTS: Shopping Trends for the 2015 Holiday Season and Beyond. See what Ken Morris has to say…
Boston Retail Partners published “The Future Store Manifesto” today to articulate our vision of the future store and identify the challenges and imperatives retailers face in delivering the experience consumers expect.
Retailers can now deliver the “Amazon Experience” in the store – they can identify who you are (if you opt-in), identify what’s in their closet, their online footprint and their online cart abandonment all while they are standing in front of the sales associate.
We are seeing a dramatic increase in retailers’ interest in cloud-based software applications. Watch this video blog post to hear how many retailers are moving to complete systems on off-premise cloud servers.
Network technology has improved tremendously in the past few decades. There is a huge opportunity for retailers to leverage the network and mobile devices to engage with consumers in a new way – it’s real-time retail!
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