I recently had the chance to comment on an Honoring Women discussion on Retail Wire about outstanding women in the retail industry and company cultures that support their success. It was an interesting article to read and contemplate, especially in light of recent headline-making articles on misogyny and sexism in politics and the movie-making industry.
Author Archive for: kmorris
About Ken Morris
This author has yet to write their bio.Meanwhile lets just say that we are proud Ken Morris contributed a whooping 33 entries.
Entries by Ken Morris
As technology continues to advance and consumers change the way they shop, the customer experience also needs to evolve. The key is that it is all about the customer. Convenience and reducing frustration and aggravation are key priorities for most consumers.
Omni-channel retailing is – or should be – changing the way retailers evaluate their business performance. Same-store sales have been the key metric utilized to measure a retailer’s health for many years but this metric only measures the traffic in the physical store without understanding the influence brick-and-mortar has on e-commerce or vice versa.
While automation and robots can be a good way to cut overall costs, there is a fine line as to where it makes sense to deploy. Operationally, RFID technology can automate inventory/cycle counts, augmented reality can help with merchandising and floor sets, and blockchain technology can be used to prove authenticity of a luxury good.
Nordstrom Local is the latest new twist on the trend for smaller store footprints and limited to no inventory. Many consumers are beginning to think of stores as showrooms and use them to try on or test products in person and then order online from the comfort of their home or anywhere from their mobile device.
The proliferation of tablets and smartphones has created new opportunities for retailers to enhance the customer experience to meet the expectations of their very informed and technology-savvy customers.
Boston Retail Partners conducted the “How do we get from faux omni-channel to unified commerce? ” workshop at RetailTechCon in Orlando on March 31, 2016. The workshop brought together leading retailers for a discussion on how retailers can fix the problems associated with “faux” omni-channel and achieve a unified commerce environment.
This blog post highlights key points discussed at a retail executive panel on mobile technology at the Shop.org Digital Summit 2015.
This blog post is an executive summary of the BRP INSIGHTS: Shopping Trends for the 2015 Holiday Season and Beyond. See what Ken Morris has to say…
Boston Retail Partners published “The Future Store Manifesto” today to articulate our vision of the future store and identify the challenges and imperatives retailers face in delivering the experience consumers expect.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.