Customers are becoming more demanding — driven by new technology and the real-time capabilities it enables. A customer can be shopping at a store for a specific purse or sweater design and she can take a photo of it and gain instant access to the best prices from multiple competitors and information on the closest store that carries it in stock — in real-time. Customers expect this seamless experience in the store, on the web or anywhere they choose to shop. “Real-time retail” is the new retail imperative.
Author Archive for: kmorris
About Ken Morris
This author has yet to write their bio.Meanwhile lets just say that we are proud Ken Morris contributed a whooping 38 entries.
Entries by Ken Morris
Retailers are using mobile apps to improve the customer experience, but the way they use the apps is different based on the retail segment. Customer-facing mobile apps are a good fit for grocers and big box retailers and associate-facing apps are better for specialty retailers. We are seeing grocers like Stop & Shop effectively using customer apps for scanning and paying for products. Specialty retailers are using associate apps for guided selling like identifying what is in the customer’s closet. Watch this video to learn more.
There is a growing trend of retailer moving to centralized POS that will eventually lead to the death of traditional, retail-hardened POS. According to the 2015 BRP POS/Customer Engagement Benchmarking Survey, 29% of retailers plan to implement a cloud-based POS platform in the next few years.
Boston Retail Partners conducted the “Solving Omni-Channel Challenges – The Convergence of POS and Order Management Systems” workshop at RetailTechCon in Orlando on March 26, 2015. The workshop brought together more than 50 retailers for a discussion on the convergence of POS and OMS. This interactive workshop included audience participation and an artist summarizing the discussion with graphic images in real-time.
According to the 2015 BRP POS/Customer Engagement Benchmarking Survey, 63% of the retail respondents indicated that payment security is among their top three priorities for 2015.
Watch this video blog post to learn more about why payment security has become the top retail priority and what leading retailers are doing about it.
We are seeing a trend where retailers will be moving away from traditional POS solutions to an order management based POS solution. Watch this video blog post to learn more.
Millennial’s shopping habits are going mainstream and consumers are becoming more demanding – driven by new technology and the real-time capabilities […]
Customers want a personalized seamless shopping experience – we all know that – but what does that mean for retailers? What are retailers doing to offer their customer the shopping experience she wants, when and where she wants it? These are some of the areas that BRP’s POS/ Customer Engagement Benchmarking Survey addresses this year.
In my last post, I discussed the dramatic increase (550%) in the use of social media by merchandisers in the […]
What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers […]
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