Bed Bath and Beyond overhauls mobile program in personalization push

Mobile Commerce Daily – Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.

During its earnings call for the past quarter, the big box retailer mentioned a relaunch for its two retail apps, mobile site and rollout of devices to employees at bricks-and-mortar locations. Bed Bath and Beyond is also valuing more user-generated content online and mobile for inspiration for other shoppers to drive sales, and hopes that its mobile focus will help maintain a homeostasis.

“More than 50 percent of Internet browsing now happens on mobile devices, therefore, it is imperative for companies to keep their mobile apps and Web sites fresh, easy and fast,” said David Naumann, director of marketing at Boston Retail Partners. “The other benefit of adding more features to mobile apps is that it helps drive consumers to use the app more

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