Mobile Marketing Watch – Of all the social media platforms out there, Facebook ranks first in this: a lack of interest in site buy buttons.
Facebook (only 9 percent of users interested in buy buttons) wasn’t the only site on which users would prefer not to deal with buy buttons. When GlobalWebIndex polled social media users in November, 2015, only 17 percent of Tumblr fans said they were interest in Tumblr’s buy buttons — and that was the most positive percentage reported.
Retailers, of course, have been interested in pursuing such a strategy in a bid to increase revenues on popular social sites.
“A July 2015 study by Boston Retail Partners found that by the end of 2016, retailers expect to see a 34 percent increase in revenues from social media, which includes buy buttons,” according to eMarketer. “But again, there’s a ways to go. Some 28 percent of respondents said they expect no change.”
Read Full Article: Buy Buttons on Social Networks? Facebook Users Give It a Thumbs Down