National Real Estate Investor – Big-box stores have been more vulnerable to online shopping than other retailers because they usually sell commodity-type products, yet experts say that e-commerce can actually strengthen these big boxes. As long as retailers execute a strong omnichannel strategy that emphasizes in-store pick-ups and provides exciting shopping experiences, big-box stores will benefit from online sales.
“The big-box companies that are doing better than others have one thing in common—they’ve figured out how to make their channels work together,” says Todd Werden, vice president of consulting firm Boston Retail Partners. “They all realize that having some kind of sticky customer experience across all channels is the path to success.”
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