Adidas, MMA Create Mobile Marketing Playbook To Help Marketers Score

MOBILE MARKETER – David Naumann, director of marketing, Boston Retail Partners, shares his perspectives on best practices for mobile marketing.

Read full article: Adidas, MMA Create Mobile Marketing Playbook To Help Marketers Score

Harrods Touts Opening Of Shoe Heaven Digitally To Boost Foot Traffic

LUXURY DAILY – Ken Morris, Principal, Boston Retail Partners, shares his perspectives on Harrods “Shoe Heaven” physical and digital luxurious shoe destination.

http://www.luxurydaily.com/harrods-touts-opening-of-shoe-heaven-digitally-to-boost-foot-traffic/

Fortnum & Mason Takes Food Outdoors With First Festival Appearance

LUXURY DAILY – Ken Morris, Principal, Boston Retail Partners, shares his perspectives on Fortnum & Mason sponsorship of the Port Eliot Festival in Cornwall, England.

http://www.luxurydaily.com/fortnum-mason-takes-food-outdoors-with-first-festival-appearance/

Holiday Inn's All-Digital Campaign Reaches New, Existing Customers Via Mobile

MOBILE MARKETER – David Naumann, director of marketing, Boston Retail Partners, comments on the decline of print media and adopting an all digital marketing approach.

http://www.mobilemarketer.com/cms/news/advertising/18311.html

Harrods Aids Boodles’ High-Jewelry Awareness With Month-Long Display

LUXURY DAILY – Ken Morris, Principal, Boston Retail Partners, shares his perspectives on Harrods month-long exclusive collection of premium jewelry from Boodles.

http://www.luxurydaily.com/harrods-aids-boodles-high-jewelry-awareness-with-month-long-display/

BRP Executive Editorial: UTC Retail Web Site

UTC RETAIL – Ken Morris, Principal, Boston Retail Partners, shares his perspectives on trends in retail technology and specifically, real-time retail.

http://www.utcretail.com/PressRoom/ExecutiveEditorial.aspx

Harrods Expands Summer Beauty Festival Reach Via Magazine App Tie-In

LUXURY DAILY – Ken Morris, Principal, Boston Retail Partners, shares his perspectives on Harrods Magazine app that promotes its in-store events.

http://www.luxurydaily.com/harrods-expands-summer-beauty-festival-reach-via-magazine-app-tie-in/

5 Tips For Retailers To Effectively Leverage Mobility And New Digital Technologies

RETAIL ONLINE INTEGRATION – The retail world is changing rapidly as companies move to make significant investments in digital technologies to allow customers instant access to product information and transactions through digital channels.

http://www.retailonlineintegration.com/article/retailers-don-t-cut-corners-with-it-investments-skimping-testing/1

Fortnum & Mason Hosts Charity Walkers To Boost Community Outreach

LUXURY DAILY – Ken Morris, Principal, Boston Retail Partners, shares his perspectives on Fortnum & Mason’s sponsorship of the “Ten Store Challenge” charity event in London.

http://www.luxurydaily.com/fortnum-mason-hosts-charity-walkers-to-boost-community-outreach/

Nordstrom Creates Separate Digital Shopping Channels For Off-Price Rack Business

LUXURY DAILY – Ken Morris, Principal, Boston Retail Partners, shares his perspectives on Nordstrom’s recent strategy to separate the Nordstrom Rack Web site from the Nordstrom Web site.

http://www.luxurydaily.com/nordstrom-creates-separate-digital-shopping-channels-for-off-price-rack-business/