55% of Consumers Are Likely to Choose a Retailer Offering Self-Checkout, According to New BRP Report

Consumers are willing to try new technology if it improves the in-store experience

Boston, MA – October 18, 2019 – The growth of digital – both online and mobile – is driving demand for increased digital capabilities bundled with personalization in the store. Retailers must undergo a transformation to succeed in today’s demanding environment. This transformation requires a true unified commerce approach, delivering the convergence of the digital and physical shopping environments to create a holistic customer shopping experience that meets an individual consumer’s multiple shopping personas.

“The physical and digital worlds will continue to be intertwined as we look to the future of retail,” said Perry Kramer, senior vice president at BRP. “Customers want the sensory experience and ability to personally interact with a knowledgeable associate generally available in the physical world, married with the unique and personalized shopping experience common in the digital world.”

According to BRP’s SPECIAL REPORT: The Future of Retail, successful retailers understand that the customer wants the ability to shop in multiple ways depending on their time constraints and current needs on each occasion they engage.  Retailers are seeking to build brand loyalty by enabling a personalized unified commerce experience that enables the customer to engage in multiple personas depending on their needs at that time.

The store is not dying and enhancing the customer experience continues to be critical for retail success. Consumers love the theater of shopping, which is why many pure-play online retailers are opening brick-and-mortar stores and traditional store concepts continue to transform. The in-store experience is paramount for apparel and other products that consumers want to touch, feel, demo or try on.

However, customers want the digital benefits of personalization via suggested selling, customized offers, and self-checkout/self-scanning for the times when they do not feel the need to engage. When retailers can combine the digital and physical environments such as offering proximity-triggered mobile coupons or self-checkout through a mobile app, customers reward retailers with their loyalty to the brand. As we move towards the future of retail, these retailer nice-to-haves will become table-stakes.

To download the complete SPECIAL REPORT: The Future of Retail  visit:

https://brpconsulting.com/download/2019-special-report-future-of-retail/

The special report’s platinum sponsors are enVista and Kibo and the gold sponsors are AptosECRS, FujitsuLS Retail and PCMS.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)

Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM

Unified Commerce | Customer Experience | Order Management | Networks

Merchandise Management | Supply Chain | Private Equity

 

For more information on BRP, visit http://www.brpconsulting.com.

76% of Consumers Are More Likely to Choose a Retailer Offering Cross-Channel Pricing/Promotions Consistency, According to New BRP Report

87% of Consumers Want a Personalized and Consistent Experience Across Channels

Boston, MA – September 18, 2019 – Today’s channel transparency makes retailing more difficult as brands can no longer differentiate on just product or price. A personalized customer experience and visibility to real-time inventory data are key differentiators for a brand and what drives customer loyalty. Successful retailers develop a comprehensive customer journey map to identify all of the touch points and influence points in a customer’s journey with a focus on the key moments of truth or decision points. With a keen understanding of the ideal customer journey for their brand, retailers can design their systems and processes to support a customer experience that is seamless and frictionless.

“Many retailers have started down the path to unified commerce by offering services that emulate the holistic shopping environment that the customer expects,” said Jeffrey Neville, senior vice president at  BRP. “However, in many cases, the process to offer customers a seamless experience is still manual and involves complex integration across multiple systems and processes that don’t work in real time.”

Many retailers are finding it much harder than they thought to implement unified commerce capabilities. As a result, many retailers are still running a “faux omni-channel” environment even though consumers have indicated that a holistic, unified shopping experience is expected. Retailers are making progress, as 86% have implemented consistent pricing/promotions across channels; however, half of these implementations need improvement.

Retailers may have the ability to access some of the necessary information to personalize the customer experience, but being able to do it operationally and effectively during interaction with the customer is not convenient or efficient. This environment sets the stage for retailers to adopt a single commerce platform.

According to BRP’s SPECIAL REPORT: The Need for Unified Commerce, retailers indicate the following are the top unified commerce priorities to enhance the customer experience:

  • Create a consistent brand experience across channels (59%)
  • Improve the online experience (52%)
  • Improve personalization (45%)
  • Improve the mobile shopping experience (41%)

To download the complete SPECIAL REPORT: The Need for Unified Commerce visit:

https://brpconsulting.com/download/2019-special-report-unified-commerce/

The special report’s platinum sponsors are enVista and Kibo and the gold sponsors are AptosECRS, FujitsuLS Retail and PCMS.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

 

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)

Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM

Unified Commerce | Customer Experience | Order Management | Networks

Merchandise Management | Supply Chain | Private Equity

 

For more information on BRP, visit http://www.brpconsulting.com.

87% of Consumers Indicate an Interest in a Personalized and Consistent Experience Across Channels, According to New BRP Report

59% of Retailers are Focused on Creating a Consistent Brand Experience Across Channels

Boston, MA – September 6, 2019 – The traditional retail model continues to experience significant disruption as new technologies put additional information and enhanced functionality into the hands of consumers. This increases customer expectations as there are now more shopping options than ever before with more competitive pricing, greater merchandise assortments and faster delivery options to get the desired product where and when  the customer needs it. This makes the customer journey more complicated and adds further challenges to retailers’ bottom lines.

“The growth of digital – both online and mobile – continues to drive demand for increased digital capabilities bundled with personalization in the store,” said Perry Kramer, senior vice president and practice lead at BRP.“ This transformation requires a true unified commerce approach, delivering the convergence of the digital and physical shopping environments, working seamlessly in real-time, to create a holistic customer shopping experience wherever and whenever the customer wants to shop.”

Consumers now start and stop their shopping journey in different channels and frequently shop for the same product across different retailers, via mobile, online or in-store. The customer expects a frictionless shopping experience across an entire brand and doesn’t want disruptions as they cross individual channels or locations.

While 59% of retailers are focused on creating a consistent brand experience across channels, there is a focus on the convergence of physical and digital shopping environments to create a consistent brand experience across channels.

According to BRP’s SPECIAL REPORT: The Changing Customer Experience, retailers indicate the following are top unified commerce priorities to enhance the customer experience:

  • Create a consistent brand experience across channels (59%)
  • Improve the online experience (52%)
  • Improve personalization (45%)
  • Improve the mobile shopping experience (41%)

To download the complete SPECIAL REPORT: The Changing Customer Experience visit:

https://brpconsulting.com/download/2019-special-report-customer-experience/

The special report’s platinum sponsors are enVista and Kibo and the gold sponsors are AptosECRS, FujitsuLS Retail and PCMS.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)

Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM

Unified Commerce | Customer Experience | Order Management | Networks

Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

Tariffs, Terrorists and Tsunamis are Today’s Retail Supply Chain Threats, According to New BRP Report

Agile Strategies are Required to Combat Potential Supply Chain Disruptions

Boston, MA – July 11, 2019 – The recent increases – and threat of increases – in tariffs are causing disruptions to today’s retail supply chains. According to a new report from BRP: Tariffs, Terrorists & Tsunamis: Minimize the Impact of Supply Chain Disruptions with Agile Strategies, while tariffs are currently the hot topic, supply chains are vulnerable to many unexpected disruptions, including terrorism and natural disasters. Today, more than ever before, it is vital that retailers adopt an agile approach to the development and maintenance of their global supply chains. The need to have the right organization and processes in place to continuously review and adjust the flow of goods from supplier to customer is imperative. An agile capability means that retailers can rapidly and cost effectively adapt to external forces, while maintaining, or even enhancing, service to consumers.

Most retailers rely heavily on imported merchandise, and over the last two decades, retail supply chains have become more complex and increasing global in nature. Finished goods may be sourced from many locations, supported by raw material and packaging supply chains that extend even further. At the other end of the supply chain, consumers in an omni-channel environment may be located anywhere across the globe. As products cross international borders, there is the potential for costs to increase due to tariffs – recently a very hot topic.

“While tariffs are today’s area of focus, supply chains can be unexpectedly disrupted by the three T’s – tariffs, terrorists and tsunamis,” said Ken Morris, principal, BRP. “To combat these potential interruptions, smart retailers take an agile approach to the development and maintenance of their global supply chains and ensure they are able to rapidly react and respond.”

This report assesses the impact of tariffs and other disruptive forces on retailers’ global supply chains, and includes proactive steps retailers can take to build resilience into their global supply chains through the use of best practices in organization, processes, and systems.

The steps to taking an agile approach to global supply chains are:

  • Energize the Product Lifecycle Management Process
  • Gain Total Visibility into Global Trade Management
  • Focus on How Well Transportation Spend is Being Optimized
  • Develop a Dynamic Process Model of the Global Supply Chain
  • Create a Rigorous Spend Analytics Capability

To download the BRP Report: Tariffs, Terrorists & Tsunamis: Minimize the Impact of Supply Chain Disruptions with Agile Strategies, visit:

https://brpconsulting.com/download/2019-tariffs-terrorists-tsunamis/.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)

Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM

Unified Commerce | Customer Experience | Order Management | Networks

Merchandise Management | Supply Chain | Private Equity

BRP Cloud Offers Retailers and Restaurant Operators Full Service Cloud Software Implementation and Support

75% of Retailers Plan to have a Cloud-based POS Platform within 3 years and BRP Cloud helps Retailers Accelerate Deployments and Simplify Ongoing Maintenance and Support

Boston, MA – June 18, 2019 – BRP Consulting, retail and restaurant consulting firm, announces its BRP Cloud services. BRP Cloud is a new service offering from BRP that includes turn-key services for implementation, support and maintenance of cloud-based applications. Many retailers recognize the value of cloud-based software solutions, but don’t have the internal resources to quickly deploy and support the applications.

“With the growth of cloud-based applications, retailers are eager to simplify and optimize their software systems by moving many applications to cloud-based solutions,” said Jeffrey Neville, senior vice president and practice lead at BRP and BRP Cloud. “BRP Consulting launched BRP cloud as a separate entity from its consulting business to satisfy retailers’ need to accelerate their move to the cloud and simplify their ongoing maintenance and support.”

BRP Cloud Services include:

  • Application and Hardware Deployment and Support – Includes deployment and support for cloud-based apps from leading vendors.
  • Application Development – Integration and customization of applications to address unique needs, including modifications for mobile devices.
  • IT Managed Services – Network management and security, device management, interfacing with digital signage and IoT.
  • Consulting Services – We leverage BRP’s industry leading consulting services for best practices, processes and integrations.
  • Business Process Outsourcing – Promotion set-up and management, digital marketing, and data analytics.
  • Application Management – Includes hosting and application management services.
  • Help Desk Support – 24/7 North America-based support is available to help at any time.

About BRP Cloud

BRP Cloud offers full-service sales, implementation and support for cloud-based applications.  BRP Cloud is a new service offering from BRP Consulting (BRP). BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential.

For more information on BRP Cloud, visit http://www.brpcloud.com.

Manhattan Associates and BRP Consulting Work Together to Deliver Next-Generation Unified Commerce Platform

ATLANTA, June 11, 2019 – Manhattan Associates Inc.(NASDAQ: MANH) today announced an extended partnership with retail management consulting firm BRP Consulting. The companies, which have been working together since 2016, have now extended their partnership to equip retailers with next-generation omnichannel and point-of-sale solutions that help deliver a seamless, holistic shopping experience.

As consumer expectations of a unified commerce experience continue to rise, forward-looking retailers are seeking an intelligent, single-platform solution that enables network-wide, cross-channel visibility into customer, inventory and order information. Manhattan Associates delivers these solutions on a cloud-native microservices architecture designed to help brands embrace the rapid pace of omnichannel innovation. This approach provides increased flexibility and scalability, allowing retailers to quickly meet evolving demands without time-consuming, burdensome upgrades. This cloud-native technology also ensures that retailers are always on the most current software version and taking advantage of increased efficiency and profitability.

With the expanded partnership, Manhattan and BRP are working closely to expand awareness of these next-generation solutions with joint customers like Tailored Brands, a leading specialty retailer of men’s tailored clothing and the largest men’s formalwear provider in North America. Tailored Brands is elevating its customer experience by transitioning to a cloud-based unified commerce platform that incorporates robust order management, point of sale, fulfillment and customer engagement functionality to deliver a frictionless and consistent brand experience, regardless of the customer’s buying and service interaction points.

“In today’s retail environment, successful brands must deliver the seamless, personalized experience consumers expect,” said Ken Morris, principal, BRP Consulting. “Making this vision possible requires an intelligent, single-source commerce platform that equips retailers with network wide, cross-functional, real-time product and customer insights. Real-time retail is now a reality and a requirement for success.”

“Manhattan has long been at the forefront of helping clients manage the changing demands and complexities of omnichannel retail,” said Kevin Swanwick, senior director of Retail Solutions for Manhattan Associates. “Combining BRP’s industry leading expertise and deep implementation experience with Manhattan’s market leading technology creates the perfect synergy to address current brand experience challenges and helps us deliver great things for our customers.”

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About Manhattan Associates

Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.

Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com.

About BRP Consulting

BRP Consulting is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. For more information on BRP, visitwww.brpconsulting.com.

82% of Consumers Shop and Review Products Online Before Purchasing in a Store, According to New BRP Report

59% of Retailers are Focused on Creating a Consistent Brand Experience Across Channels to Support Omni-channel Shopping Journeys

Boston, MA – June 5, 2019– The advent of e-commerce has elevated consumers’ expectations of the shopping experience and retailers must now provide service anytime, anywhere and any way customers’ desire. Consumers now have more shopping options than ever before with more competitive pricing, greater merchandise assortments and faster delivery to get their desired product wherever and whenever. This makes the customer journey more complicated than ever before.

“Since consumers use digital devices throughout the shopping journey to research product information, compare prices and read consumer reviews, providing as much relevant information via the retailer’s website helps keep customers loyal to the brand,” said Jeffrey Neville, senior vice president and practice lead at BRP.“As e-commerce continues to represent a greater share of retailers’ revenue mix, it is imperative that retailers continue to enhance their online capabilities to keep up with their competitors that are just a click away.”

Consumers now start and stop their shopping journey in different channels and frequently shop for the same product across different retailers, via mobile, online or in-store. The customer expects a frictionless shopping experience across an entire brand and doesn’t want disruptions as they cross individual channels or locations.

While 59% of retailers are focused on creating a consistent brand experience across channels, it is surprising that only 18% are focused on increasing the convergence of physical and digital shopping environments. This seems like a disconnect, as converged physical and digital shopping environments are necessary to create a consistent brand experience across channels.

According to BRP’s SPECIAL REPORT: The E-Commerce Effect, retailers indicate the following are top unified commerce priorities:

  • Create a consistent brand experience across channels (59%)
  • Improve the online experience (52%)
  • Improve personalization (45%)
  • Improve the mobile shopping experience (41%)

To download the complete Special Report: The E-Commerce Effect visit:

https://brpconsulting.com/download/2019-special-report-ecommerce/

The special report’s platinum sponsors are enVista and Kibo and the gold sponsors are Aptos, ECRS, Fujitsu, LS Retail and PCMS.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

67% of Consumers are Likely to Shop with a Retailer that Offers Mobile Coupons, According to New BRP Report

Only 40% of Retailers Indicate that Offering Coupons/Discounts is a Key Feature to Offer on their Mobile App/Website

Boston, MA – May 20, 2019– The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations. Mobile shopping will continue to grow as 41% of consumers in the BRP Consumer Study[1]indicate they plan to increase their shopping frequency on a phone or tablet in the next 24 months. Shopping via a phone is just one way that mobile solutions are becoming more pervasive, as many consumers use their mobile devices as a research tool throughout the shopping journey. In fact, 34% use their phone while in a store to compare prices and 28% look for offers/coupons.

Providing information to consumers via their mobile devices assists customers as they research and shop. According to BRP’s SPECIAL REPORT: The Mobilization of Retail, retailers indicate the following are key mobile app/website features: item availability (53%), product information (51%) and coupons and discounts (40%), which all help consumers make better choices and provide incentives to purchase from the brand.

“A retailer’s mobile capabilities can be a major driver for where a consumer chooses to shop,” said Marty Whitmore, senior vice president and practice lead at BRP. “With 67% of consumers choosing a store based on the availability of mobile coupons and 64% choosing a store based on product information availability via a mobile device, these are essential mobile capabilities for retailers.”

BRP’s SPECIAL REPORT: The Mobilization of Retail is based on findings from the BRP Consumer Study and the 2019 Unified Commerce Survey and offers insights into the state of retailers’ current mobile capabilities and their future plans. The SPECIAL REPORT: The Mobilization of Retail highlights:

Mobile Shopping

  • 41% of consumers plan to increase their shopping frequency on their phone or tablet within two years
  • 41% of retailers plan to improve the mobile shopping experience to ensure they are meeting their customers’ expectations

Mobile Coupons

  • 67% of consumers are likely to shop with a retailer that offers mobile coupons instead of one that doesn’t offer them
  • 40% of retailers indicate that offering coupons/ discounts is a key feature to offer on their mobile app/website

Mobile Identification

  • 39% of consumers are comfortable with mobile identification when they walk in the store to personalize the experience
  • 61% of retailers plan to identify customers when they walk in the store using their mobile device and WiFi

To download the complete Special Report: The Mobilization of Retail, visit:

https://brpconsulting.com/download/2019-special-report-mobilization-of-retail/.

The special report’s platinum sponsors are enVista and Kibo and the gold sponsors are Aptos, ECRS and Fujitsu, LS Retail, and PCMS.

About BRP

BRP is an innovative retail consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

[1]2019 Consumer Shopping Habits – The Generation Gap, April 16, 2019, https://brpconsulting.com/download/2019-consumer-shopping-survey/

87% of Consumers Indicate an Interest in a Personalized and Consistent Experience Across Channels, According to New BRP Report

Only 28% of Retailers Currently Offer a Shared Cart Across Channels

Boston, MA – May 7, 2019– Consumers now start and stop their shopping journey in different channels, including online marketplaces and social media, and frequently shop for the same product across different retailers, both online and in the store. Consumers expect a frictionless shopping experience across an entire brand and they don’t want disruptions as they cross individual channels or locations. In fact, according to the recent BRP Consumer Study, 87% of consumers are interested in a personalized and consistent experience across channels. Today’s consumers expect their experience to be seamless as their “shopping cart” and browsing history follows them throughout their journey.

“The growth of online and mobile is driving the demand for increased digital capabilities bundled with personalization across all channels,” said Perry Kramer, senior vice president and practice lead at BRP. “To succeed in this demanding environment, retailers must undergo a transformation as they move to a true unified commerce approach to deliver the convergence of the digital and physical shopping experiences and create a holistic customer shopping experience.”

BRP’s 2019 Unified Commerce Survey of top North American retailers offers insights into the forces affecting the retail industry, the opportunities available for retailers and the future of retail.

The key findings in the 2019 Unified Commerce Survey:

The Mobilization of Retail

  • 64% of consumers choose a store based on product information availability via their mobile device
  • 41% of retailers plan to improve the mobile experience to ensure they are meeting their customers’ expectations

The E-Commerce Effect

  • 81% of consumers purchase online at least once per month and 89% browse online at least once per month
  • 71% of retailers plan to offer a live chat option on their website to enhance the online shopping experience within two years

The Changing Customer Experience

  • 68% of consumers would choose a store that offers personalized promotions/discounts over a store that doesn’t offer them
  • 68% of retailers need to improve their ability to utilize customer insight to meet their customers’ expectations

The Need for Unified Commerce

  • 87% of consumers are interested in a personalized and consistent experience across all channels
  • 71% of retailers plan to offer the ability to ‘start the sale anywhere, finish the sale anywhere’ to their customers

The Future of Retail

  • 57% of consumers would choose a store offering an automated returns process over one that doesn’t offer it
  • 38% of retailers plan to offer an automated returns process within two years to offer more self-service opportunities

To download the complete Unified CommerceSurvey, visit:

https://brpconsulting.com/download/2019-unified-commerce-survey/.

The Unified Commerce Survey platinum sponsors are enVistaand Kiboand the gold sponsors are Aptos, ECRSand Fujitsu, LS Retail, and PCMS.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

[1]2019 Consumer Shopping Habits – The Generation Gap, April 16, 2019, https://brpconsulting.com/download/2019-consumer-shopping-survey/

96% of Consumers Indicate that Ease of Checkout and Payment are Important Factors When Choosing Where to Shop, According to New BRP Report

Retailers’ immediate focus is on adding capabilities to their current POS, while future plans include moving to cloud-based commerce platforms

Boston, MA – April 24, 2019– According to BRP’s SPECIAL REPORT: The State of Store Technology, the store is still a major part of the customer journey with 79% of consumers indicating they frequently purchase merchandise in a store. With an increased focus on customer engagement and the convergence of physical and digital, the point of sale or commerce platform plays a critical role in shaping the customer shopping experience. The right technology foundation is essential to support the best in-store customer experience.

“Stores remain center stage in the shopping experience, and that experience is an ever-increasing factor in where consumers choose to shop,” said Brian Brunk, principal at BRP Consulting. “Retailers understand the importance of keeping up with customer expectations, in fact, 75% are considering cloud-based platforms as part of their in-store technology plans over the next several years.”

BRP’s SPECIAL REPORT: The State of Store Technology is based on findings from the BRP Consumer Study and the 2019 POS/Customer Engagement Survey and offers insights into the state of retailers’ current store technology and their future plans.

The SPECIAL REPORT: The State of Store Technology highlights:

CUSTOMER EXPECTATIONS:

  • 96% indicate that ease of checkout and payment are important factors when choosing where to shop
  • More than 55% indicate that in-store technologies like self-checkout, product locator, inventory lookup, and endless aisle are important factors when choosing where to shop
  • 68% are likely to choose a store offering buy anywhere, ship anywhere services over one that doesn’t

RETAILER PLANS:

  • 53% are focused on adding additional capabilities to existing POS and 48% plan to replace their POS within three years to improve the checkout experience
  • As retailers make decisions on new POS systems, 75% indicate they plan to have cloud-based solutions within three years
  • 94% plan to address holistic customer engagement with the implementation of a single unified commerce platform

To download BRP’s SPECIAL REPORT: The State of Store Technology, visit:

https://brpconsulting.com/download/2019-special-report-store-technology/

The special report platinum sponsor is TSYS, the gold sponsors are Aptos, Diebold Nixdorf, ECRS and Fujitsu, and the silver sponsor is STORIS.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.