63% of Consumers use their Phone for Product Research, Pricing and Availability while they are in a Store, According to New BRP Report

The Customer Mobile Experience is a Top Priority for 49% of Retailers

Boston, MA – February 28, 2019 – There is no denying the power of mobile technology as a disruptor in the retail industry. Retailers realize that mobile devices are ubiquitous and recognize that a mobile device in the hands of the customer and associate holds tremendous opportunities to enhance the customer experience in the store. According to BRP’s SPECIAL REPORT: In-Store Mobility, 85% of consumers have purchased a product via a mobile app, and 33% frequently purchase via their mobile device. Mobile shopping (browsing or buying) will continue to grow as 41% of consumers in the BRP Consumer Study indicate they plan to increase their shopping frequency on their phone or tablet in the next 24 months.

“As customers become more comfortable and proficient with utilizing mobile technology and researching information on their own, retailers need to offer expanded customer-facing mobile services to enhance the shopping experience,” said Marty Whitmore, SVP and practice lead, BRP. “The proliferation of tablets and mobile phones provides new opportunities for retailers to enhance customer service by offering store associates tools to ‘keep up’ with the abundance of information that customers have at their fingertips. Associates can use mobile devices to answer customer questions, provide personalized recommendations, locate products and complete the transaction anywhere in the store.”

BRP’s SPECIAL REPORT: In-Store Mobility is based on findings from the BRP Consumer Study and the 2019 POS/Customer Engagement Survey and offers insights into how mobile devices are changing the consumer shopping journey.

The SPECIAL REPORT: In-Store Mobility highlights:

IN-STORE RESEARCH

  • Customer expectations:63% of consumers utilize their mobile phone while in a store to compare prices, look for offers/coupons, check inventory, etc.
  • Retailer capabilities:49% of retailers indicate that the customer mobile experience is one of their top customer engagement priorities

COUPONS AND PROMOTIONS

  • Customer expectations:67% of consumers indicate that mobile coupons and promotions are an important factor in determining at which store they shop
  • Retailer capabilities:57% of retailers offer mobile coupons and promotions to their customers in the store

MOBILE POINT OF SALE (POS)

  • Customer expectations:40% of consumers are likely to shop at a store offering mobile POS
  • Retailer capabilities:66% of retailers currently offer mobile POS in their stores

To download BRP’s SPECIAL REPORT: In-Store Mobility, visit:

https://brpconsulting.com/download/2019-special-report-in-store-mobility

The special report platinum sponsor is TSYS, the gold sponsors are AptosDiebold Nixdorf, ECRS and Fujitsu, and the silver sponsor is STORIS.

About BRP

BRP is an innovative retail consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

63% of Consumers are Likely to Stop Shopping a Brand if they have an Unsatisfactory Experience, According to New BRP Report

Enhancing customer loyalty is critical to ensure success in today’s competitive environment

Boston, MA – February 19, 2019 – Today’s consumers connect with brands across multiple channels, which complicates the process of recognizing, servicing, and rewarding loyal customers. According to BRP’s SPECIAL REPORT: Keeping Loyal Customers Happy, customers expect engaging and relevant interactions and conversations across all channels and they don’t have any tolerance for unsatisfactory shopping experiences. Customers want a personalized experience and if they are treated well, they will reward the retailer through additional purchases and brand loyalty.

“Engaging the customer through personalized and relevant experiences is the key to attracting and keeping your customers happy and continuing to shop your brand,” said Perry Kramer, SVP and practice lead, BRP. “Retailers that identify customers when they enter the store and equip their associates with the proper mobile tools can personalize the shopping experience based on customer preferences, purchase history, what’s in their closet, online browsing history, time of day, weather and their physical location – all based on real-time information and personalized to create a bond with these valuable customers.”

Keeping loyal customers happy is critical as it only takes one unsatisfactory shopping experience for 63% of consumers to stop shopping your brand. The most valuable customers have already established their loyalty to your brand but to keep them coming back and to encourage their advocacy of the brand, it is important to ensure each and every shopping experience, in every channel, is seamless, personal and positive.

BRP’s SPECIAL REPORT: Keeping Loyal Customers Happy is based on findings from the BRP Consumer Study and the 2018 Customer Experience/Unified Commerce Survey and offers insights into how to enhance customer loyalty.

The SPECIAL REPORT: Keeping Loyal Customers Happy highlights:

CUSTOMER IDENTIFICATION

  • Customer expectations: 64% are comfortable with retailers identifying them via their mobile phone when they enter a store, as long as it means they are offered a personalized experience
  • Retailer capabilities: 63% are unable to identify their customers prior to checkout and 20% can’t identify them until after checkout or not at all

CUSTOMER IDENTIFICATION INCENTIVES

  • Customer expectations: 26% want credit or discounts towards future purchases as an incentive to allow retailers to identify them when they walk in the store
  • Retailer capabilities: 13% offer credit or discounts towards future purchases as an incentive to customers

To download BRP’s SPECIAL REPORT: Keeping Loyal Customers Happy, visit:

https://brpconsulting.com/download/2019-special-report-customer-loyalty

The SPECIAL REPORT: Keeping Loyal Customers Happy is based on findings from BRP’s 2018 Customer Experience/Unified Commerce Survey platinum sponsors are Aptos and Manhattan Associates, gold sponsors are TSYS, ECRS, enVista and PCMS, and the silver sponsor is STORIS.

About BRP

BRP is an innovative retail consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

Only 33% of Retailers Optimize their Inventory By Leveraging Advanced Analytics, According to BRP Report

Advanced Analytics and AI are Key to Improving Planning Decisions

Boston, MA – February 14,  2019 – According to BRP’s 2018 Integrated Planning and Inventory Management Survey, most retailers (67%) are not leveraging advanced analytics to improve their planning decisions and optimize inventory. The importance of enhanced data and analytics is not lost on retailers, however, there are further opportunities to optimize their planning and inventory. While 67% of retailers are not using advanced analytics for merchandise planning, only 39% of retailers identified improved analytics as a top priority. This is a disconnect. As technological capabilities continue to advance, investing more resources into data utilization needs to be a critical objective for retailers.

Advanced analytics, or predictive analytics, offers retailers the ability to predict outcomes based on sophisticated algorithms and historical data. This requires human interaction to query data, validate patterns, create and then test use cases and assumptions. Now, with artificial intelligence (AI), also known as machine learning, planning systems can reassess models and reevaluate the data, all without the intervention of a human. AI is able to test and retest data to predict every possible customer-product match, at a speed and capability no human, or team of humans, could possibly achieve. The result is far more accurate decisions.

“Analytics serve as an important tool in assisting retailers to find and interpret meaningful patterns in customer and inventory data to support decision-making,” said Robert Cuthbertson, vice president at BRP Consulting. “Insight into customer demand, product adjacencies, price sensitivity, reaction to promotions, demographics and more are key to drive merchandise plans and actions that maximize profitability. This is especially critical in an omni-channel environment, as understanding the preferences of disparate customer groups across different channels becomes more complicated.”

“The technology for AI tools has advanced dramatically in the past five years. Innovative new technologies can even predict where customers will be in the next hour or next day based on historical patterns,” said Ken Morris, principal at BRP Consulting. “AI is also helping retailers make better decisions on which store should fulfill an online order.  While traditional logic would select the product from the closest store to the consumer, with machine learning techniques, retailers can assess the value of inventory in each store to make smarter fulfillment decisions. For example, if they can identify/predict that the item in inventory at the closest store will likely sell at full price, but the same item at a different store location will likely result in overstock and markdowns, the retailer can ship from the further store and maximize total profits.”

According to the 2018 Integrated Planning and Inventory Management Survey retailers’ current and planned usage of advanced analytics by planning area includes:

  • Merchandise Planning – 33% of retailers currently use advanced analytics for merchandise planning and another 48% plan to within three years.
  • Assortment Planning – 30% of retailers currently use advanced analytics for assortment planning and another 49% plan to within three years
  • Demand Planning – 31% of retailers currently use advanced analytics for demand planning and another 54% plan to within three years.
  • Product Lifecycle Management (PLM) – 22% of retailers currently use advanced analytics for PLM and another 33% plan to within three years.

BRP conducted the 2018 Integrated Planning and Inventory Management Survey to explore the current state of retail planning and to identify and understand retailers’ priorities as they strive to meet the needs and demands of today’s consumers. Platinum sponsors are Aptos and Mi9 Retail, gold sponsors are Celect and Retalon, and silver sponsors are ANT USA and enVista.

To download the 2018 Integrated Planning and Inventory Management Survey, visit:

https://brpconsulting.com/download/2018-integrated-planning-survey

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

79% of Consumers Want a Personalized In-store Experience, According to New BRP Report

53% of Retailers are Focused on Personalization as a Top Customer Engagement Priority

Boston, MA – February 6,  2019– According to BRP’s SPECIAL REPORT: Personalizationtechnology is bringing new life to brick-and-mortar stores as the physical and digital retail environments collide and customers expect a personalized experience in every channel. Retailers must infuse digital features into the store environment to exceed customer expectations, compete more effectively and offer a more complete and personalized shopping experience.

Today’s online shoppers are accustomed to features such as product reviews, expansive merchandise choices, one-click transaction processing and personalized recommendations. These expectations don’t dissipate when the customer walks into a physical store. In fact, customer expectations are likely magnified across all channels because most consumers shop more than one channel as part of their shopping journey and expect the same benefits across channels.

In the store, sales associates are an integral part of the necessary personalization, offering relevant recommendations and offerings. According to BRP’s Consumer Study, 79% of the customers indicated personalized service from a sales associate was an important factor in determining at which store they choose to shop.

“Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels,” said Ken Morris, principal at BRP. “In today’s crowded and highly competitive market, personalization is a critical component for optimizing the customer’s shopping experience. Customer identification is necessary to personalize the in-store shopping experience; however, 63% of retailers can’t identify their customers prior to checkout, which is too late to empower the associate to influence the current purchase decision.”

BRP’s SPECIAL REPORT: Personalizationis based on findings from the BRP Consumer Study and the 20thAnnual POS/Customer Engagement Survey and offers insights into customer expectations for a personalized shopping experience and how retailers’ current capabilities match up with these expectations.

The SPECIAL REPORT: Personalizationkey findings include:

CUSTOMER IDENTIFICATION

  • Customer expectations: 64% are comfortable with retailers identifying them via their mobile phone when they enter a store, as long as it means they are offered a personalized experience
  • Retailer capabilities: 63% are unable to identify their customers prior to checkout and 20% can’t identify them until after checkout or not at all

PERSONALIZATION

  • Customer expectations: 79% indicate that personalized service is an important factor in determining at which store they choose to shop
  • Retailer capabilities: 53% indicate that personalization is one of their top customer engagement priorities for 2019

PERSONALIZED REWARDS

  • Customer expectations: 68% are likely to shop at a store offering personalized rewards based on customer loyalty
  • Retailer capabilities: 48% currently offer personalized rewards based on customer loyalty and another 30% plan to offer within two years

To download BRP’s SPECIAL REPORT: Personalization, visit:

https://brpconsulting.com/download/2019-special-report-pos-personalization/.

The special report platinum sponsor is TSYS, the gold sponsors are AptosDiebold Nixdorf, ECRS and Fujitsu, and the silver sponsor is STORIS.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

55% of Retailers Plan to Utilize the Internet of Things (IoT) within Three Years, According to New BRP Report

IoT offers new opportunities to gather and utilize data to enhance customer expectations

Boston, MA – January 29, 2019 – According to BRP’s SPECIAL REPORT: The Future Store, stores must now encompass both the physical and digital worlds as customers expect a personalized experience in every channel. Customers want the sensory experience generally available in the physical world, such as touching and feeling merchandise and personally interacting with a knowledgeable associate, married with the unique and personalized shopping experience common in the digital world.

Customers are willing to try new technologies if it improves their in-store shopping experience. According to the BRP Consumer Study, 32% of consumers are likely to shop at a store offering an augmented reality (AR) experience over a retailer that doesn’t offer AR and 29% would like a virtual reality (VR) experience as part of their shopping environment. Consumers are very interested in relying on technology instead of human interaction if it makes the purchase process quicker and easier. For example, 55% are more likely to shop at a store with self-checkout vs. a store without and 57% will choose a store offering automated returns to avoid human interactions and speed the process.

“While e-commerce and mobile continue to grow and garner attention, the store remains a key component of the  brand experience and the central point of the customer’s shopping journey. In fact, nearly half of retailers plan to increase their number of brick-and-mortar stores,” said Ken Morris, principal at BRP. “However, the role of the store continues to change. The advent of the digital world offers consumers new ways and ‘places’ to research and shop. These digital possibilities, along with mobility, have modified consumer expectations and behaviors, and retailers must transform to succeed.”

BRP’s SPECIAL REPORT: The Future Storeis based on findings from the BRP Consumer Study and the 20thAnnual POS/Customer Engagement Survey and offers insights into customer expectations for the store of the future and how retailers’ current capabilities match up with these expectations.

The Future Store key findings:

INTERNET OF THINGS

  • Retailer capabilities: 19% currently offer Internet of Things (IoT) capabilities and another 36% plan to within three years

ARTIFICIAL INTELLIGENCE

  • Retailer capabilities: 23% currently utilize artificial intelligence and an additional 30% plan to within three years

AUGMENTED REALITY

  • Customer expectations: 32% are likely to shop at a store offering an augmented reality experience
  • Retailer capabilities: 9% offer augmented reality to their customers and another 29% plan to within three years

VIRTUAL REALITY

  • Customer expectations: 29% are likely to shop at a retailer offering virtual reality in their store
  • Retailer capabilities: 7% currently offer virtual reality capabilities to customers and 23% plan to add it within three years

To download BRP’s SPECIAL REPORT: The Future Store, visit:

https://brpconsulting.com/download/2019-special-report-pos-future-store/.

The special report platinum sponsor is TSYS, the gold sponsors are Aptos,Diebold Nixdorf, ECRSand Fujitsu, and the silver sponsor is STORIS.

About BRP

BRP is an innovative retail consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

Aptos Announces BRP as First Strategic Implementation Partner for Aptos ONE

Aptos and BRP expand alliance to help retailers create enterprises built for change

ATLANTA – Jan. 15, 2019Aptos, Inc., a recognized market leader in retail technology solutions, today announced an extended partnership with BRP, an innovative retail management consulting firm. Building upon the companies’ current alliance, Aptos and BRP will take their partnership one step further, with BRP being selected as the first strategic implementation partner for the Aptos ONE Platform.

Aptos ONE, a microservices-based SaaS platform designed to help retailers deliver the fluid and unpredictable journeys that today’s shoppers demand, was introduced at NRF 2018: Retail’s Big Show. Since that time, Aptos has developed a vibrant ecosystem of retailers adopting the platform, including the recent selectionby a global luxury fashion brand.

As a result of increasing momentum for Aptos ONE, Aptos identified BRP as a partner that could support Aptos’ mission of empowering retailers to create enterprises built for change. According to Aptos CEO and culture leader Noel Goggin, BRP was a natural choice as the first strategic implementation partner for Aptos ONE.

“Aptos has worked with BRP on many successful projects throughout the years, and we appreciate their team’s ability to prepare retailers for success today, and for the future,” said Goggin. “BRP, like Aptos, is fully focused on retail. With that comes our shared expertise and mission of accelerating retail transformation and advancing organizational agility, while keeping a focus on engaging customer experiences. We are excited to welcome this new chapter in our relationship with BRP.”

As part of the partnership, BRP will be a preferred implementation partner for Aptos ONE deployments in North America, a region in which Aptos and BRP already share several tier-1 retail customers.

“Retailers cannot remain comfortable with the status quo,” said Brian Brunk, Principal, BRP. “Customer journeys have been dramatically altered by digital transformation, yet software architecture for the most part has remained unchanged in recent decades. Aptos ONE offers retailers a clear path to the future and the ability to keep pace with complex shopper journeys. We appreciate the opportunity to bring enhanced and enduring value to our customers with the power of Aptos ONE.”

To learn more about the Aptos ONE Platform, please visit https://www.aptos.com/aptos-one/.

About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com

Follow Aptos on Twitter @Aptos_Retail

Aptos, the Aptos logo, “Engaging Customers Differently” and “Singular Commerce” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

About BRP
BRP is an innovative retail consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

Personalization, Mobile Experience, and Real-Time Retail are Top Customer Engagement Priorities, According to New BRP Report

94% of Retailers Plan to Have Unified Commerce within Three Years

Boston, MA – January 9, 2018– Customers want to shop wherever and whenever they want with the benefits of both the digital and physical experience. As retailers look for ways to differentiate in today’s highly competitive market, customer engagement strategies like personalization, mobile experience and real-time retail are critical components for optimizing the customer’s shopping experience. In fact, according to the recent BRP Consumer Study, 79% said personalized service from a sales associate was an important factor in determining at which store they choose to shop. Retailers understand the importance of personalization as 53% are focused on this for 2019, according to the 20th Annual POS/Customer Engagement Benchmark Survey.

Retailers understand the imperative for change, as 94% of retailers, up from 81% last year, have indicated that they have or plan to implement a single unified commerce platform within the next three years. “It is time to reimagine the customer engagement model as yesterday’s retail is dead, and agility is paramount as retail continues to rapidly evolve,” said Brian Brunk, principal at BRP. “Key to this agility and transformation is a single commerce platform. Victory belongs to the agile.”

“As customer expectations for an increasingly customized experience increase and evolve, retailers are adopting new ways to identify customers and personalize their shopping journey,” said Perry Kramer, senior vice president and practice lead at BRP. “Retailers continue to offer more mobile services from a consumer-facing and associate-facing perspective that include personalized recommendations, loyalty rewards, coupons, discounts and promotions. It is also interesting to note that 63% of retailers plan on having the ability to use a customer owned mobile device as a POS device within three years.”

BRP’s 20th Annual POS/Customer Engagement Survey of top North American retailers offers insights into retailers’ current priorities and initiatives as digital and physical retail environments converge to facilitate a seamless experience across channels.

The key customer experience trends driving today’s initiatives are:

PERSONAL – Engaging the customer with personalized and relevant messaging is the key to customer loyalty

  • 79% of consumers said personalized service from a sales associate is an important factor in determining at which store they choose to shop
  • 53% of retailers indicate that personalization is one of their top customer engagement priorities

MOBILE – The pervasiveness and ease-of-use of mobile devices offers tremendous opportunities for retailers

  • 63% of consumers use their mobile phone while shopping in a store to compare prices, look for offers/coupons, check inventory availability, etc.
  • 49% of retailers indicate that the customer mobile experience is one of their top customer engagement priorities

SEAMLESS – Today’s customer journey crisscrosses channels, requiring the retailer to provide a seamless, personalized experience

  • 56% of consumers indicate they are more likely to shop at a retailer that allows them to have a shared cart across channels
  • 94% of retailers have or plan to implement a single unified commerce platform within three years, up from 81% last year

SECURE – Today’s retail environment requires security beyond retailers’ current focus on payments and networks

  • 50% of consumers are likely to allow retailers to save purchase history, personal preferences and personal details if it eases the checkout process and allows for more personalized offers
  • 61% of retailers have implemented end-to-end encryption to offer customers greater security of their personal and payment data

To download the complete 20th Annual POS/CustomerEngagement Benchmarking Survey, visit:

https://brpconsulting.com/download/2019-pos-survey/.

The POS/Customer Engagement Survey platinum sponsor is TSYS, the gold sponsors are Aptos, Diebold Nixdorf, ECRS and Fujitsu, and the silver sponsor is STORIS.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

BRP Helps Five Below Complete Accelerated Implementation of a New In-store Platform to Support High Store Growth Plans

Boston, MA – January 3, 2019 –BRP, a leading retail management consulting firm, announced today the successful deployment of a new store technology platform at Five Below stores. Five Below, one of the fastest growing retailers in the U.S., wanted to upgrade their in-store technology to support their high store growth plans and enable a continued innovative customer experience. BRP worked with the Five Below technology leadership team to develop a strategy and select the right set of tools that would serve as a strategic platform. The strategic platform enables the nimble adoption of new customer experiences, streamlined processes and training, and new POS, self-checkout and tablet-based solutions.

Five Below, in partnership with BRP, selected and implemented the new solution across the chain’s approximately 750 locations in just 13 months. The success-driven implementation was focused on speed-to-market, delivery of an enhanced in-store experience to wow the customer, and tools to empower the entire store team. The new solution includes a mobile platform that frees up team members from back-office functions, and allows them to focus on delivering the dynamic customer experience that makes Five Below an industry leader.

“The Five Below leadership team wanted to support the company’s growth while providing a great customer experience, and working closely together, we executed the full replacement and deployment project flawlessly,” said Perry Kramer, senior vice president and practice lead, BRP.  “We designed, built and deployed a set of in-store tools and processes that are enabling Five Below to focus on continued growth.”

This deployment has helped streamline processes and created a more intuitive workflow, allowing Five Below’s WoW Crew team to better engage customers. “In addition, the new solution set provides the foundation to elevate the customer’s digital experience,” added Perry Kramer.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

Aptos and BRP Announce Alliance to Accelerate Retail Transformation

Aptos’ leading retail technology and BRP’s strategy and implementation expertise offer retailers a complete solution to leverage innovative omnichannel technology to improve the customer experience

ATLANTA — December 18, 2018 — Aptos, Inc.,a recognized market leader in retail technology solutions, and BRP, an innovative retail management consulting firm, today announced an alliance to help retailers quickly adapt their operations to meet elevated customer expectations. The customer journey and associated expectations continue to rapidly evolve — driving a major transformation in retail. However, the legacy retail applications and infrastructure still in place at many retail organizations are not properly equipped to support changing retail models or continuously evolving customer expectations.

“Retailers recognize they need to quickly adapt to shifting customer expectations; however, the process to transform their operations seems daunting based on their current IT demands,” said Aptos CEO and culture leader Noel Goggin. “The combination of innovative technology from Aptos and expert consulting services from BRP offers retailers a proven path forward to rapidly transform their businesses to meet new customer expectations.”

“Yesterday’s retail model is dead. The customer journey has changed, driven in large part by mobile technology, and retailers’ need to accelerate the transformation of their organizations, business processes and technology to align with the demands of their customers,” said Brian Brunk, Principal, BRP. “Agility is the key to successful retail transformation and must permeate the entire organization. Victory belongs to the agile.”

Aptos and BRP have recently collaborated on innovative POS implementation projects that leveraged an Agile Approach, which helped the retailers deploy POS software 50 percent faster than traditional efforts. Aptos and BRP’s Agile Approach enables organizations to get to market faster by encouraging cross-organizational teamwork, collaboration and adaptability, all while ensuring better organizational ownership and more efficient adoption of newly implemented solutions. With significantly faster project completion times, retailers reduce the associated risks and costs throughout the lifecycle of the project.

About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com. Follow Aptos on Twitter @Aptos_Retail

Aptos, the Aptos logo, “Singular Commerce,” and “Engaging Customers Differently” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

Elevated Customer Expectations Require Integrated Planning Processes and Systems, According to BRP Report

54% of Retailers are Focused on Better Integration of Customer Data into Planning Activities

Boston, MA – December 13, 2018 – As customer shopping journeys continue to span across channels, it is imperative for retail planning processes, systems and organizations to be streamlined and integrated to meet increased customer expectations. Current disparate solutions must be transformed into one cohesive environment with the ability to offer customers a seamless shopping environment and the capability to deliver the right merchandise immediately – wherever it is needed. BRP published the 2018 Integrated Planning and Inventory Management Survey to offer insights on the key challenges and benefits of integrating planning processes and systems and identify where retailers are on this path to providing a holistic shopping experience.

“Today’s customer journey requires retailers to use an integrated set of solutions, processes and organization to create and deliver the shopping experience consumers expect,” said Gene Bornac, senior vice president and practice lead, BRP. “The good news is that many retailers realize their systems and processes need improvement and are planning to replace more than 50% of their planning systems within the next three years. Retailers are also focused on improving the integration of actionable customer data into their planning activities, as customer demand is a critical variable in today’s customer-led demand planning.”

To achieve an integrated retail planning model, retailers need to:

Align the organization

  • 40% of retailer currently have an integrated planning organization across channels and 73% of those indicate it needs improvement
  • Within three years, 87% of retailers plan to have an integrated planning organization across channels

Integrate planning processes

  • 43% of retailer currently have an integrated planning business processes across channels and 84% of those indicate it needs improvement
  • Within three years, 93% of retailers plan to have integrated planning business processes across channels

Implement technology

  • 39% of retailer currently have an integrated planning systems across channels and 82% of those indicate it needs improvement
  • Within three years, 89% of retailers will have integrated planning systems across channels

Prioritize customer data

  • 54% of retailers are focused on better integration of actionable customer data into their planning activities
  • 44% of retailers utilize customer feedback in real-time to impact in-season planning

To download the 2018 Integrated Planning and Inventory Management Survey, visit:

https://brpconsulting.com/download/2018-integrated-planning-survey

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)

Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM

Unified Commerce | Customer Experience | Order Management | Networks

Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.