Crest freshens mobile coupons with YouTube star partnership

Mobile Marketer – Procter & Gamble is pairing the lure of a YouTube star with mobile coupons, laying down a clear path from content consumption to product purchase for Crest Pro-Health Advanced Mouthwash.

As consumers spend more time viewing content on YouTube, Crest is incorporating the channel through a branded experience cognizant of a less intrusive approach than traditional advertising. The consumer packaged good brands is leveraging the recognition for user Jacksfilms, who has a following of more than 2 million, by providing viewers of his sponsored video with a link for coupons on and its application.

“Including a link to mobile coupons on YouTube videos is a great way to extend product interest to product purchase,” said David Naumann, director of marketing at Boston Retail Partners. “According to YouTube statistics, more than half of YouTube views come from mobile devices, therefore, it is a smart strategy to add a link to coupons that are available on mobile devices to make it easier to save.”

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