Customer Engagement & Personalization are HOT Topics!

CRM Study Report2A good barometer of what topics are hot is the media coverage a press release receives.  A week and a half ago, we issued a press release on the results of our CRM/Unified Commerce Study and there have been 24 articles covering this topic.  The key priorities identified by retailers in the Boston Retail Partners 1st Annual CRM/Unified Commerce Benchmark Survey focused on enhancing customer engagement, collecting and analyzing customer behavior and personalizing the experience.

This news has received more coverage than any other press release that I have issued in the past 15 years (including more than 100 releases at two $5+ billion companies).  This is real evidence that customer engagement and personalization are very hot topics in the retail industry. It also supports the priority that retailers are making on delivering “real-time retail.”

Here is a list of the media coverage to date:

93 Percent of Retailers Strive to Bridge E-Commerce and In-Store Supply Chains
DestinationCRM.com

Only 38% of Marketers Can Separate Prospects From Existing Customers
AdWeek.com

Most retailers plan to find out who’s in-store
TheWiseMarketer.com

Most Retailers Plan To Soon Be Able To Identify Customers When They Walk Into Their Stores
Business Insider

Customer Experience, Engagement Among Top Retail Initiatives: Study
ProgressiveGrocer.com

Survey: Customer Engagement Top Retail Initiative 
Independent Retailer

Upward Trend: Identifying 75% of Customers When They Walk in Your Store
Loyalty 360

From omni-channel retail to unified commerce, smart shopping is on its way
Telecom TV

Most Retailers Can’t Yet Identify Shoppers via Mobile
AllNewsRetail.com

Identifying customers in-store is high on retailers’ agendas
EssentialRetail.com

Unified Commerce- The New Mantra for Retailers?
callcenterinfo.tmcnet.com

75% of retailers will identify customers at hello by 2019
Evigo.com

Study reveals within 5 years, 75% of merchants plan to ID customers
The Green Sheet

Only 3pc of retailers recognize in-store shoppers via mobile: report
MobileMarketer.com and MobileCommerceDaily.com

Retailers Must Merge Marketing and IT Strategies to Enhance Customer Engagement Experience
VSR Magazine

Survey: Three in four retailers plan to identify customers in-store
Chain Store Age

Retailers have plans to connect in-store
RetailDive.com

REPORT: ONLY 3 PERCENT OF RETAILERS IDENTIFY CUSTOMERS IN-STORE WITH SMART PHONES
PYMNTS.com

Customer Engagement Top Goal For Retailers
Convenience Store Decisions

Retailers want to gather all possible information about their customers
Retailnet.eu – Shopping Center Industry News

Boston Retail Partners: Within 5 Years, 75% of Retailers Plan to Identify Customers when they Walk in the Store.
FuelMarketerNews.com

Drug Store News

Within 5 Years, 75% of Retailers Plan to Identify Customers When They Walk in the Store
Pointofsale.com

MOBILE MARKETING IS MISUNDERSTOOD BY 97 PERCENT OF RETAILERS
mobilecommercepress.com

As retail thought leaders and trusted advisors, our executives’ opinions and insights are often solicited by leading publications and associations for articles and speaking engagements.

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