Customer identification remains a challenge for retailers, reveals survey

Retail Customer Experience – Just 23 percent of brick-and-mortar retailers are able to identify a customer prior to checkout, compared to 60 percent of online retailers and the inability is likely thwarting the customer personalization effort.

According to BRP 2018 Customer Experience/Unified Commerce Survey, 13 percent of brick-and-mortar retailers identify a customer when they enter a store and 10 percent identify the customer pre-checkout.

“While most online retailers are able to identify customers early in the browsing process in order to create a more personalized experience, identifying customers in the store continues to be a challenge for most brick-and-mortar retailers,” said Ryan Grogman, senior vice president, BRP Retail Consulting Firm, in the release.

Read Full Article: Customer identification remains a challenge for retailers, reveals survey

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *