Data Strategy for Unified Commerce
Despite its success as the leading independent furniture retailer, this client realized that its jumble of databases and business requirements stood in the way of future growth and success. Their salespeople and management needed better—and more—information.
BRP quickly established a strategy for normalizing and consolidating the various data sources into a unified data structure. The key would be to build a foundation for feeding valuable information wherever needed, from in-store digital signage to unified commerce.
The carefully planned Master Data Management (MDM) approach would enable this retailer to pursue its vision of increasing customer service and enhancing the customer experience at all possible touchpoints.
Its salespeople would finally have access to complete, real-time information while working in the showrooms with customers.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.