eMarketer – Interest is lowest for Facebook’s buy buttons… Social networks have been experimenting with—and even fully implementing—buy buttons into their platforms for a while. And though social media users are turning to platforms like Instagram and Pinterest to research brands and products, they are not that interested in actually using the buy buttons there.
Buy buttons may still seem like a new concept to users, even though this idea of social commerce has been reinventing itself year after year. And retailers are somewhat optimistic and expect to see a change in revenue because of them. A July 2015 study by Boston Retail Partners found that by the end of 2016, retailers expect to see a 34% increase in revenues from social media, which includes buy buttons. But again, there’s a ways to go. Some 28% of respondents said they expect no change.
Read full article: Do Social Network Users Want Buy Buttons?