2015 E-Commerce Survey

78% of Retailers Plan to Implement a Unified Commerce Platform within 5 Years

Customers expect a personalized, seamless brand experience across digital and physical commerce touch points and unified commerce is key to delivering this experience. This is the new mantra in retail, according to the 2015 E-Commerce Survey, 43% of the respondents indicated that a consistent brand experience across channels is one of their top commerce priorities.
“Retailers realize that that they can no longer operate from within silos, and the convergence of digital and physical commerce is now a retail imperative,” said Brian Brunk, principal, Boston Retail Partners.

Boston Retail Partners’ 2015 E-Commerce Survey of top North American retailers offers insights into retailers’ current e-commerce initiatives, priorities, and future trends as the retail industry continues its transformation into the digital world.

Key findings in the 2015 E-Commerce Benchmark Survey include:

> Improving the customer experience is the top priority – 43% of retailers indicating that a consistent brand experience across channels is essential

> A unified commerce platform is critical – 78% of retailers will have a unified commerce platform implemented within 5 years

> Mobilizing commerce remains a high priority – 45% of retailers indicated that mobile websites are their most important e-commerce capability

> Payment options and security are essential – 63% of retailers plan to accept Apple Pay within 2 years

> E-commerce continues to expand – 85% of retailers expect an increase in 2016 e-commerce website revenue

Read the 2015 E-Commerce Survey Report for more insights. Complete the form to the right to download the report.