250% More Retailers Plan to have a Single Order Management Solution in 3 Years
Retailers are shifting their focus from channel integration to a holistic customer experience. This “unified commerce” initiative is the evolution of both multi-channel and omni-channel retailing to provide a seamless shopping experience whether in the store, on the Web or anywhere customers choose to shop on their mobile devices.
Integral to unified commerce is a unified commerce platform – a single centralized commerce platform for all channels – combining traditional point of sale, mobile, Web, clienteling, order management and fulfillment into a consolidated, real-time platform. To better understand how and why 250 percent more retailers are evolving to a single order management system to support all channels, BRP surveyed the top North American retailers.
Read the BRP Special Report: Order Management is the New POS for more insights…
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