Transforming the Customer Experience

Nearly 300% More Retailers Plan to Deploy Mobile POS in Two Years

Retailers are focused on significantly expanding the use of mobile technology for point of sale (POS), customer engagement and payments. The BRP SPECIAL REPORT: Mobile Technology – Transforming the Customer Experience, assesses how mobile devices will change both retail operations and the customer shopping experience over the next two years.

To better understand the actual impact mobile devices are having on retail and the shopping experience, BRP surveyed the top North American retailers to explore the current state of how mobile technology is shaping retail capabilities, priorities and processes. This special report digs deeper into findings from the BRP 2015 POS/Customer Engagement Benchmarking Survey to explore the significant impact of mobile devices on store operations and how they are “changing retail as we know it.”

The report emphasizes how mobile devices are impacting retail in three key areas:

1. MOBILE POS – utilizing a mobile device as the checkout device

  • 285% more retailers plan to deploy mobile POS in the next two years

2. CUSTOMER-FACING MOBILE SERVICES – leveraging mobile devices to enhance the shopping experience

  • 225% planned increase in use of geolocation within three years

3. MOBILE PAYMENT– utilizing a customer’s smartphone as a payment device

  • 350% more retailers plan to support NFC payments by October 2015

Read the BRP SPECIAL REPORT: Mobile Technology – Transforming the Customer Experience for more insights…