of retailers indicate that within three years social media will be the predominant forum for interaction with the brand
Find out why and how…
Eastern Mountain Sports is an outdoor gear and apparel retailer in the New England area. It has 68 stores, as well as 11 schools, offering classes in rock climbing, kayaking, and other outdoor sports. BRP was tasked with conducting a Retail Omni-Channel Strategy Assessment, in which the current business processes were examined to identify opportunities in organization, procedure, and technology. BRP developed an implementation roadmap for a one to three year timeframe, and validated it to include a migration plan for the implementation. BRP assisted EMS in selecting an Omni-Channel solution and implemented a comprehensive set of web, mobile and in-store solutions. Ultimately, Eastern Mountain Sports was left with a more seamless approach to the consumer experience, using a strategy that utilized social media and customer intimacy to improve sales.
ABC is a privately owned wine and spirits retailer with approximately 150 locations in the state of Florida. ABC engaged Boston Retail Partners to develop a strategy, select tools and implement a customer-focused Omni-Channel approach to engaging, selling, and servicing their customers. Focusing on a streamlined experience from browser to store aisle to register, BRP helped ABC select and implement a new point of sale with integrated e-commerce and customer relationship management (CRM). With BRP’s assistance, ABC has implemented their CRM platform to feed information into both a mobile and an e-commerce capability thus facilitating item selection, preference and purchase history-based recommendations, and a buy-on-line, fulfill anywhere service.
Founded in 1818, Brooks Brothers is the oldest men’s clothing chain in the United States. The chain operates hundreds of stores in the United States, as well as across the globe. Brooks Brothers’ objective was to develop an Omni-Channel Strategy and implement a Global Omni-Channel platform including store, mobile and web with the solution adaptable worldwide to provide standard and consistent tools and processes. BRP was asked to lead the Brooks Brothers Group team in assisting in the Strategy, Selection and Implementation of a comprehensive Global In-Store Systems component for the UK and Europe. The solution had to be able to meet all key business needs while utilizing new mobile technologies and position the infrastructure for the addition of the North American and Asia-Pacific markets.
TBC is the nation’s largest vertically integrated tire marketer, using nine brands to operate more than 1,200 locations. We assessed the company’s current support systems and technology to assist with a POS evaluation and selection engagement. We prepared an RFI to identify vendors capable of implementing an enterprise-wide price management and POS system. We assisted TBC in finding and implementing a system to fit its guidelines, and the result was consolidated data sources, improved data quality and a flexible platform to accommodate future needs.
Samsonite is a multinational luggage manufacturer and retailer with products ranging from large suitcases to briefcases. BRP assisted the company with a strategy and selection project with the main objective of implementing a multi-brand, omni-channel solution. With BRP’s assistance, Samsonite has a long-term omni-channel plan for IT, POS, and CRM.
“Thank you to the entire BRP team on behalf of all of us. We appreciate your diligence. We recognize we added scope to your normal process with our team approach. We did well so far and look forward to leveraging the work you’ve facilitated for us.”
“The BRP team, with their combination of on-site and off-site resources, provided a high-quality service at a value price.”