The New Customer
Journey for Restaurants
Hear how restaurant are transforming their operations for new customer expectations.
Restaurant Mobile Capabilities
are Imperative – Not Optional
Mobile-oriented engagement is a critical component of the entire customer journey.
Stay Up-to-date on
Industry Trends and Issues
The BRP Retail Insights Blog covers the latest trends, technology and best practices.
Restaurant Guest Experience Experts
Enhance Your Guests’ Experience
We help you enhance your guests’ experience with personalized and efficient services
Today’s dining guests are more discerning than ever before. Expectations for personalized guest experiences are elevated and continuously evolving. Engaging these well-informed and technologically-savvy guests requires thinking outside the box. We have seen the most success and innovation where businesses have stopped being held back by traditional restaurant operation strategies and engaged guests in new and exciting ways.
The future restaurant must encompass both worlds – the sensory experience generally available in the physical world married with the unique and personalized experience common in the digital world.
The guest experience can now benefit from technological advances such as artificial intelligence (AI) and augmented reality but these new technologies must be coupled with the proper customer service standards to be effective business driving solutions. The physical and digital worlds are forever intertwined as we look to the future. We help you understand what your restaurant of the future should look like, and create a roadmap to outline the processes and technology to get you there.
Align Your Strategy and Goals
Align your guest experience strategy with business goals and customer service priorities
By aligning your business processes, organizational structure, metrics, roles, responsibilities and technologies, BRP can help transform your restaurant guest experience (RGE) strategy and roadmap.
The first RGE strategy step often entails a guest journey mapping exercise to learn how guests interact at each touch point during the guest journey. Once you understand the current and ideal guest dining journey for your customers, you are in a much better position to develop your strategy. We help you design and build a strategic roadmap to meet your guests’ expectations for a personalized, relevant and engaging dining experience.
Through years of studying guest behaviors and restaurants, our RGE strategy models understand what influences guest decisions, how restaurants operate and what are the newest technologies in the marketplace.
Selecting the Right Technology for Your Business
Select new customer-focused technology to enhance your business and improve brand loyalty
With a plethora of innovative new technologies in the marketplace aimed at enhancing the guest experience, it is challenging to decide which technology would have the most positive impact on your business and is feasible to implement.
Based on your guest experience strategy and current technology, we help you navigate the vendor landscape to select the right solutions to meet your needs. We work with your business leaders to understand your culture, your brand identity and your vision for the future and ensure that the new technology you choose will blend with those characteristics.
Implementing Your New System
Successfully implement technology and processes that enhance the customer experience and increase sales
We understand that the purpose of any new technology implementation is to improve guest satisfaction and drive business. Changes to your restaurant or business operations must align with your guest service objectives and the roll-out plan coordinated by your leadership and restaurant location teams. The technology you bring to your restaurants should help, not hinder, the operations and guest experience.
During the roll-out, our team works with you to train executives and staff to ensure they understand how the technology benefits the business. We will be right beside you to make sure your process and technology roadmap continues to evolve to meet your guests’ changing demands.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.
FROM THE BLOG
- Are you Offering Shoppers the Digital Experience they Expect?July 25, 2018 - 9:00 am
- New Survey Findings Confirm the Digital Lag between Guest Expectations and Current Restaurant TechnologyJuly 12, 2018 - 3:27 pm
- Simplify and Optimize your Network to Transform your Customers’ Shopping ExperienceJuly 2, 2018 - 1:50 pm