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Retail Digital Commerce Experts
Comprehensive Digital Commerce Services
We help you create an e-commerce presence that meets the demands of today’s well-informed, tech-savvy consumer
The advent of digital commerce has given today’s customer unprecedented power. Eager shoppers can now purchase the specific goods and services they want, when they want, wherever they may be. They are no longer constrained by distance or local availability.
In conjunction with the rise of mobile devices, consumers are more well-informed than ever before with everything at their fingertips or a click away. A seamless shopping experience across channels is not simply wishful thinking anymore – it is the expectation. If you cannot deliver what consumers expect, your competitor surely will.
BRP delivers a comprehensive set of digital commerce services that help retailers and brands develop retail and commerce strategies, implement the processes and technologies to put these strategies into practice, and install a culture of continual improvement and experimentation.
Design and Build a Strategic Digital Commerce Roadmap
Strategy and Program Management
Develop a winning digital commerce strategy that exceeds customer expectations
Due to economic challenges in the retail industry, many businesses are decreasing their physical footprint to cut costs and remain profitable, while others owe their entire success to being “online-only” enterprises. Our experienced digital commerce team helps you set up your first online store or renovate an existing e-commerce site. We can adapt your digital storefront to meet all your present and future needs.
We help you design and build a strategic roadmap to create a modern digital commerce experience designed to please your customers with a harmonic alignment of people, processes and technology. With a proper roadmap and strategy in place, your business can deliver the digital shopping experience your customers expect. Our digital strategy team helps define goals and develop a strategy and plan that sets clients up for long-term success, leveraging decades of collective experience and rich data sets gleaned from hundreds of projects. Offerings include platform and technology selection, competitive benchmarking, merchandising and marketing assessments, and strategies for conversion optimization.
Our consulting services are customized for your unique needs and may include a combination of the following:
- Overall program management of a cross-functional retail team
- Facilitation and development of a digital strategy
- Unique approach to platform selections and re-platform initiatives based on industry knowledge and an agile methodology
- Omni-channel strategy development and execution
- Guide initiatives that help our clients transition to a culture of innovation
- Development of private event, subscription and re-commerce strategies and business cases plus the program
- management and implementation tasks required to bring these strategies to life
- Process change and training required for associates to successfully adopt new collaboration and workflow tools (e.g. Slack, Asana, Jira)
Understand Your Customers’ Journey
Experience Design and Development
Deliver your brand story through digital commerce channels with an optimized user experience
The first step often entails a customer journey mapping exercise to learn how customers interact at each touch point during the customer journey. Once you understand the current and ideal shopping experience for your customers, you are in a much better position to develop your digital commerce strategy.
With a strong understanding of your customer journey, our team evaluates your current customer experience across your site and other channels, designs and conducts experiments with areas such as brand presentation and continuity, trust and security, mobile/touch Usability, conversion funnel flow, and more.
Our expert customer experience designers, visual designers, and front-end developers can help you get the most from your technology investment by uniting content with best practice e-commerce to deliver the ideal shopping experience across all digital touchpoints.
Our award-winning creative team carefully considers the customer journey across every click, every interaction and every channel while optimizing the capabilities of the commerce platform. Offerings include design, optimization, usability testing, interactive design, content strategy, and production.
Our comprehensive approach helps deliver an optimize user experience (UX) by focusing on the following key aspects:
Implementing Your Digital Commerce System
Solutions Implementation and Integration
Choose and implement the right technology to enable your digital experience
Many challenges exist for traditional retailers making their first foray into the world of e-commerce or seasoned online retailers looking to upgrade their e-commerce platform or tools. Selecting the right solution is just one of these. Depending on the number of SKUs you plan to carry, resources available, as well as your future growth plans, we guide you in selecting the right solutions for your needs.
Our team advises you of best practices for vendor selection based on your unique digital commerce requirements for both traditional online and mobile commerce.
Once you have selected the platform of your choice, we assist you with implementation, while you are busy “keeping the lights on.”
When implementing your e-commerce system, we help define business process flows, manage vendors and manage the project to a timeline and budget. Our experts are there for you throughout the planning, design and development, testing and final implementation to ensure a seamless and successful implementation. We also make sure your online store is mobile-ready with state-of-the-art cybersecurity and functionality. We help you integrate social media channels as well, for a wholly connected shopping experience!
Through responsive, adaptive, and custom design techniques, we can help you implement your digital commerce, mobile strategies, m-commerce solutions, and in-store associate enablement tools. We design and develop native apps, hybrid apps, and mobile sites for smartphones and tablets.
We can help you integrate complex back end technologies to create seamless cross channel customer experiences, while helping you create cross-channel inventory and merchandising visibility, mobile tools for in-store associates, and a single view of the customer.
Whether you require a cloud-based or on-premise solution, we’ve got your covered. BRP ensures you get up-and-running in no time – and stay that way!
BRP’s consulting team offers clients:
Digital Marketing and Customer Acquisition
Digital Marketing and Customer Acquisition
Build customized marketing programs to increase your traffic, conversion rates and revenue
At BRP, we understand the environment in which you sell and our broad experience in retail and eCommerce allows us to develop a cross-channel digital marketing roadmap working with the marketing and retail operations teams. Our expert digital marketing consultants can build customized programs that not only deliver marketing results by increase your traffic, conversion rates, and revenue across channel but also are tightly aligned with your retail strategies.
Our SEO team works closely with our implementation teams to ensure your digital commerce properties aligned with search engine best practices. The SEO team can also perform and assessment and recommendations project that will look at your existing site and make recommendations to optimize your content and technical strategy and builds the pages your users look for.
Commerce Operations and Analytics
Commerce Operations and Analytics
Analyze key performance metrics continuously and modify operations
Make sense of your analytics and better leverage data within all aspects of your eCommerce business. BRP can help your business implement, configure, and manage your data so better business decisions are made. Our key services include:
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ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.