81% of Retailers Plan to Have Unified Commerce within Three Years.
How are Retailers Adapting
to the New Customer Journey?
Retailers need to blend the physical and digital worlds to maintain customer loyalty.
Unified Commerce Strategy
BRP helped this retailer develop a strategy for a world-class shopping experience.
Unified Commerce Experts
Customer Experience that Transcends Channels
We help you move to a unified commerce platform to offer customers a seamless experience across channels
Retailers recognize the need for a holistic customer experience that transcends channels, but most attempts to deliver a seamless cross-channel experience are falling short. Many retailers have taken the “just get something done” approach and cobbled technology and processes together – with little to no integration – just to try and keep up with customer expectations. The unfortunate result of this quick fix approach is a “faux” omni-channel model that doesn’t execute as promised and risks disappointing customers.
The industry has now reached a critical point where they can no longer afford to operate from within channel silos. They must transform their organization, business processes and technology to align with the demands of their customers.
Unified commerce goes beyond omni-channel, putting the customer experience first, breaking down the walls between internal channel silos and leveraging a single commerce platform. A common, centralized, real-time platform for all customer engagement points is a key tenet of unified commerce. A unified commerce platform is not simply the future in-store or web platform, but combines in-store POS, mobile, web, order management, call center and clienteling into one integrated platform.
However, transforming disparate legacy applications into a single platform is a massive undertaking – that’s why BRP is here to help.
best suit your current and future organizational needs and budget.
Design and Build a Strategic Roadmap
Align your unified commerce strategy with your customer experience goals
By helping you align your business processes, organizational structure, metrics, roles, responsibilities and technologies, we deliver a comprehensive strategy to move from silos of systems and data to a single, unified commerce platform.
We help you design and build a strategic roadmap to create a modern store environment designed to please your customers with a harmonic alignment of people, processes and technology.
With a proper unified commerce roadmap and strategy in place, you will be on the right path to achieve the necessary unified commerce environment.
Selecting the Right Technology for Your Business
Select the best unified commerce solution vendor based on your unique business
While retailers understand the importance of moving to a unified commerce model, it can be a daunting project when considering the scope of a commerce platform that enables and supports every customer touch point — and in real- time. An additional complexity is the rapidly evolving solution landscape, as software vendors look to best position their solutions for unified commerce.
In selecting the right unified commerce system, we match your specific systems needs to your ideal strategy and help improve your processes while delivering cost savings, increased efficiency and overall margin improvement.
There are several unified commerce options to choose from and matching the right technology provider with your business requires the correct due diligence, an understanding of your distinguishing requirements and knowledge of leading vendor technologies, architectures and capabilities.
Implementing Your Unified Commerce Platform
Successfully implement your unified commerce platform
Integrating your pre-existing channels into one unified commerce solution may seem like a daunting task – that’s why we’re here. When implementing your unified commerce system, we help define business process flows, guide vendors and manage the project to a timeline and budget. We work with your team throughout the planning, design and development, testing and final implementation to ensure a seamless and successful implementation.
Your unified commerce platform is an integral part of your business process and structure. Our experts are there for you throughout the entire strategy, selection and implementation process.
Unified Commerce News
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.
- Fashion’s infatuation with AR continues, but only certain use cases inspire consumer engagementNovember 14, 2018 - 3:01 pm
- Brand collaborations lead to double exposure for retailersNovember 12, 2018 - 5:52 pm
- Customer identification is key to personalization—yet most are anonymous until checkoutNovember 9, 2018 - 3:37 pm