Express unfurls mobile-optimized gift guides via stylish Instagram posts

Mobile Commerce Daily – Apparel retailer Express is relying on artfully curated Instagram posts to inspire last-minute holiday shoppers to click the link in its account bio and peruse mobile-optimized gift guides for men and women.

As crunch time for holiday shopping arrives in full force, consumers still in need of presents for loved ones are frequently browsing social media for seeds of gifting inspiration. Express is driving its Instagram followers to its mobile site by asking users to click the link in its bio and shop the curated top products featured in its holiday gift guides, suggesting that all major retailers should be engaging in the same tactic to bolster last-minute sales.

“Consumers appreciate gift suggestions during the holidays, especially if they are not aware of the hottest new products or designs,” said David Naumann, director of marketing at Boston Retail Partners. “Posting curated gift ideas on Instagram is great way to spark ideas and inspire immediate purchases on the Express mobile Web site and/or app.”

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