Vox -The food court’s younger, hipper cousin is a curated version of the mall staple. First came the food trucks. Then came the food halls.
Traipse hungrily through any modern metropolis in the US and you’re bound to stumble upon one, a cafeteria-style public market with carefully curated fare and local flair. It is under these exact conditions that I recently found myself at R. House, a whimsically named food hall situated in an abandoned automotive showroom in Baltimore.
“Retail is theater,” said Ken Morris, a principal at BRP, retail consulting firm. “Despite what everyone thinks, the retail store isn’t dead. It’s just morphing into something else. The food hall trend just fits right into the theater aspect of retail.”
Read Full Article: Food halls are everywhere now. It’s because we crave “authenticity.”