Four reasons why artificial intelligence belongs in your customer service strategy

Outsourcing-Today – At its core, artificial intelligence (AI) is about simplifying, streamlining and organizing information. Machines take on duties that have traditionally fallen to humans, freeing them up for more important and nuanced tasks.

When you break it down like this, it’s no wonder AI is becoming such a big part of customer service. With tools like chatbots and intelligent analytics platforms applied to the customer experience, contact center agents now have more time to deliver the personalized attention customers crave.

But that’s only one of the benefits of integrating AI into your customer service strategy. Leveraging this evolving technology can also have a positive effect on your business operations, brand and bottom line.

According to a recent study conducted by retail management consulting firm Boston Retail Partners, 45 percent of retailers intend to use artificial intelligence to enhance their customer experience within the next three years. In the travel and hospitality industry, 58 percent of businesses are already automating areas that include customer service and AI is becoming increasingly prevalent among financial services companies.

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