Galeries Lafayette adds retro touch to spring shopping

Luxury Daily – French department store chain Galeries Lafayette is ushering in spring with a dose of bright color at a fashionable playground.

Through May 26, “Funorama” is popping up at the brand’s Paris Haussmann flagship store with vintage arcade games and colorful fashions. High-end retailers continue to look for interesting and interactive ways to lure shoppers away from their screens and inside stores.

“The whole idea of a ‘playground’ is fun and plays into the ‘retail is theatre’ idea of entertaining customers as part of the shopping experience,” said Kathleen Fischer, director of marketing at Boston Retail Partners, retail consulting firm. “Funorama offers customers a reason to visit by transforming the store into an exciting destination complete with Legos, creative workshops and even arcade games to appeal to their customers’ nostalgic childhood memories.” Ms. Fischer is not affiliated with Galeries Lafayette, but agreed to comment as an industry expert.

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