Luxury Daily – French department store Galeries Lafayette is responding to the growing convergence of style and workout gear with the opening of a new dedicated space for activewear in its Paris flagship.
The 4,300 square-foot section will carry sporting apparel from 13 brands such as Adidas by Stella McCartney, Nike, Billabong and Roxy and will also serve as a central place for consumers to get advice about activity and wellness. To launch the new department, Galeries Lafayette is hosting a number of workout classes taught by the brands involved to get consumers moving.
This article features several quotes from Ken Morris, principal, Boston Retail Partners.
Read the full article: Galeries Lafayette gets active with launch of new sport fashion section