Galeries Lafayette gets active with launch of new sport fashion section

Luxury Daily – French department store Galeries Lafayette is responding to the growing convergence of style and workout gear with the opening of a new dedicated space for activewear in its Paris flagship.

The 4,300 square-foot section will carry sporting apparel from 13 brands such as Adidas by Stella McCartney, Nike, Billabong and Roxy and will also serve as a central place for consumers to get advice about activity and wellness. To launch the new department, Galeries Lafayette is hosting a number of workout classes taught by the brands involved to get consumers moving.

This article features several quotes from Ken Morris, principal, Boston Retail Partners.

Read the full article: Galeries Lafayette gets active with launch of new sport fashion section

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